MUMBAI: Ajay Row, the executive director of Aimia, a loyalty management company, has been honoured with the ‘Hall of Fame Award’ at the annual DMAi Convention. The award recognises the spirit of data-driven/interactive marketing in terms of innovation, creativity and services in collaboration with the right expertise.

The DMAi Hall of Fame recognises scholars, marketers and entrepreneurs who have impacted the direct and the interactive industry in a big way.

Ajay, who leads Aimia India’s proprietary loyalty services line of business, has spent over 25 years working, consulting and creating businesses in database marketing, customer loyalty and CRM globally. An alumnus of IIM (Kolkata), he has spear-headed loyalty, data-driven marketing and customer management programs. He headed the CRM and Loyalty at Taj Hotels and also co-founded Customer Asset BPO/ITES, founding Grey Direct and Rediff /Wunderman.

He was also responsible for launching the first data-driven marketing and loyalty program in 1987 in the Asia Pac Region while working with ITC.