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"Agencies are not rapidly reinventing to stay relevant to changing advertiser needs?: IAA

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MUMBAI: The India chapter of the International Advertising Association (IAA) is all set for the big debate.

To be held on 16 February, the theme for the new season of IAA Debate is: ?Agencies are not rapidly reinventing themselves to stay relevant to changing advertiser needs.?

Speaking for the motion (that is agencies are not reinventing themselves) will be Ashish Bhasin (of Dentsu Aegis) and Sameer Satpathy (of Marico). Those presenting the points against the motion (that is agencies are reinventing themselves) are Sam Balsara (of Madison) and Shireesh Joshi (of Godrej).

The debate will be moderated by CNBC - Storyboard editor Anant Rangaswami.

IAA India Chapter president and IAA Asia Pacific VP-development Srinivasan K Swamy said, ?I am delighted to see some of the leading lights of Indian industry raise the stature of the IAA Debates even higher. The topic chosen has been in the minds of industry professionals and IAA decided to debate this in the open. I am sure many in the industry will be there to witness this.?

D B Corp chief - marketing & corporate sales officer Pradeep Dwivedi added,  ?At Dainik Bhaskar Group, we are delighted to partner with IAA in furthering the spirit of discovery and engagement with-in all the stakeholders in our industry. The Indian economy is on the cusp of a significant growth curve and the innovation in our ideas will determine our success as marketing & advertising thought leaders, and hence the need to have serious introspection on our need to reinvent at a rapid pace. We are hopeful that our earnest attempt at being a harbinger of this change will be received very well.?

The IAA Debates hosted so far have been in Mumbai, Goa, Delhi, Bengaluru, Hyderabad and Chennai. The Debates have featured senior advertising, media and marketing professionals such as Prasoon Joshi, VikramSakhuja, Lloyd Mathias, Josy Paul, Pratap Bose, Deepika Warrier, Anupriya Acharya, Arun Anant, Arunabh Das Sharma, Partha Sinha, Monica Tata, Vikram Chandra, PunithaArumugam, Mahesh Murthy, Virginia Sharma, Ashok Lalla and ZerinRahman, Sadashiv Nayak, Atul Phadnis, Ronita Mitra, and Amitabh Pande amongst others speaking for and against the motion.

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