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After celebrities, corporates catch on the ALS Ice Bucket Challenge

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MUMBAI: From celebrities, both Indian and global, to young and old alike everyone has tried this. The ALS Ice Bucket Challenge, a movement that has snowballed into a social media trend, raising crucial awareness and funds for ALS.

But it’s not just celebs and folks who have participated in the challenge – now, corporates too are doing their part to raise awareness for a good cause.

The latest addition to this list is To The New and Havas Media Group India, where key executives have now taken the challenge.

Several executives from To The New, across India, China and Singapore offices have participated in the challenge and posted videos getting drenched in the iced bucket to raise awareness for ALS.

Among the participants are head honchos of several of the group companies including Tangerine CEO Kesavan Kanchi Kandadai, IntelliGrape CEO Deepak Mittal, ThoughtBuzz CEO Anshul Jain, IntelliGrape  CBD Raman Mittal, Techsailor China CEO Rex Huang and To The New Marketing Head Irfan Khan.

The company was challenged by Marketing Interactive Magazine from Singapore. To The New has extended the challenge to Sony LIV, Amazon Internet Services India, afaqs! and Times Innovation Media to take the epic #icebucketchallenge.

On the other hand, Havas Media Group India took the challenge from Havas Media UK & Havas International. Havas UK and Havas International were challenged by HMG Asia Pacific. Havas Media Group India has gone on to challenge some other agencies and their clients.

Many countries across the Havas Group also took up the challenge donating and spreading awareness for ALS.

Click here to watch the video

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