Absolut invites designs for 'Absolut India edition' bottle

MUMBAI: ABSOLUT, the world’s most iconic vodka is giving a lifetime opportunity to India’s talented artists and creative minds to design forthe first ever ‘ABSOLUT India Limited Edition’ and be part of the rich creative heritage of ABSOLUT.  Launched primarily in Americas and Europe, and now India will celebrate its very own Limited Edition for ABSOLUT and join the league of rare limited editions. .

This initiative will put India on the global vodka map with the other leading markets.

The ABSOLUT Limited Editions have predominantly been designed by renowned artists, but with the India edition, ABSOLUT has decided to reach out to various artists and creative minds and to design the ‘ABSOLUT India Limited Edition’ and become a part of history. The brief is to create an India-themed, India-inspired design andadapt what their representation and love about India into a fresh, creative design. The campaign is in partnership with Talenthouse India, SEA’s leading creative crowdsourcing platform.

The selected design will be incorporated on the ‘ABSOLUT India Limited Edition’ bottles giving credit to the designer.

Announcing the initiative, Kartik Mohindra, Business Head - International Brands,Pernod Ricard India said,“ABSOLUT has built a strong association with art and creativity in a short span of time in India with it’s collaborations with leading artists such as Anish Kapoor, Subodh Gupta,Vikram Seth and Bharti Kher.

For designing of ABSOLUT India Limited Edition, we are confident that with the pool of young talent in our country, we will receive overwhelming response for this campaign.”

Commenting on the launch of the contest, Arun Mehra, CEO, Talenthouse India said, “The market is once again warming up with exciting campaigns and we have developed expertise in product packaging. We admire ABSOLUT’s creative bottles representing cities across the globe and are very proud to associate with the brand on its India initiative. At Talenthouse India, we always encourage creativity and talent through various innovative ways. Today’s youth are bustling with creativity and we are sure that through ABSOLUT’s initiative many aspiring Indian artists will get an opportunity to showcase their sparkling talent”.

The last date to submit the designs is August 06, 2014 and the winners will be announced on August 20, 2014. To know more about the contest and participate, log onto


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