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Samco assigns PR duties to Archer Frères

MUMBAI: Samco Securities, an online discount broker, has assigned Archer Frères Communications to provide them with professional direction for image building, plan media relations and manage content across corporate communications and brand PR.

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Dentsu's Posterscope launches 'rateOOHmeter' benchmarking tool

MUMBAI: Posterscope India, the out of home division of Dentsu Aegis Network, has launched its OOH rate benchmarking tool called – rateOOHmeter.

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Mindshare, Wavemaker retain respective titles at EMVIEs, Star India and Vodafone become 'Clients of the Year'

MUMBAI: The 17th edition of EMVIEs concluded with a fanfare on a Friday evening and saw the best of industry stalwarts and visionaries come together to celebrate the industry’s success. Mindshare India triumphed with 'Media agency of the year' award yet again for the third consecutive year with a...

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BARC shows it cares for children

MUMBAI: BARC India is treading the path of altruism by adopting four public schools and an alumni hub in Mumbai to provide them with better educational facilities and make it fun.

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Why do we lack animated ads despite their popularity

MUMBAI: Do you recollect the much-loved Zoozoos, the evergreen Amul girl or the crazy alien dance when they find Cadbury Chocolate on their planet? Most of us might because these are iconic animated characters that create a higher brand recall in the consumer’s mind.

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