MUMABI: India?s No. 1 Bollywood channel, zoOm turns eight on the 17th of September and is all set to celebrate in style. Launched in 2004, zoOm is the pioneer in its genre and has enjoyed eight straight years of leadership. With a fantastic line up of special programming spread across eight days, zoOm marks this milestone with the special theme Celebr8.

zoOm?s Celebr8 show line-up 16th ? 23rd, September ? 8 Exclusive Songs: World TV Premiere 16th ? 18th September ? zoOm Barabar Jhoom Daily: 8am ? Your Likes Marathon Daily: 11am ? 11:30am ? 4Play Daily: 12.30pm ? 8 at 8 Daily: 8pm ? 8-a-thon! Daily: 8.30 pm ? OQ?s 8 16th ? 23rd September

Bollywood enthusiasts can expect nothing less than blockbuster programming that encapsulates topnotch interviews, special features, zoOmbastic music and the biggest scoops from tinsel town.

Mr. Avinash Kaul, Chief Executive Officer of ET NOW, TIMES NOW and zoOm said ?zoOm is seen by viewers and advertisers alike as the go-to destination for Bollywood. Over the last 8 years zoOm has not only maintained an absolute leadership in India, but is today available as a channel in 28 other countries. Added with its wide footprint in social media, zoOm is truly the World?s Number 1 Bollywood Destination!?

With an exciting lineup of features, music and the latest news from Bollywood, Celebr8 is ready to deliver an audio-visual treat to its viewers. Marking this special occasion, zoOm has created television history with the first time ever worldwide premiere of 8 EXCLUSIVE songs together from 16th to 18th September. zoOm viewers will wake up to 8 different themes expressed through songs on the zoOm Barbar Jhoom specials every morning at 8 am from 16th ? 23rd September. Your Likes, zoOm?s popular music request show will feature special playlists from 8 top requestors over 8 days. 4play will treat viewers to back-to-back songs from the same movie, while a special show 8 at 8 will showcase 8 songs of 8 superstars every day at 8 pm.

Over the 8 days viewers will catch their favourite stars at their candid best on OQ?s 8 hosted by Omar Qureshi featuring top stars like Ranbir Kapoor, Priyanka Chopra, Asin, Abhishek Bachchan and Bipasha Basu. A special feature series 8-a-thon! will showcase eight spectacular debuts, biggest blockbusters, superstars, controversies, fashion statements, on-screen couples and the hottest on-screen appearances in the past 8 years. The show will air at 8.30 pm everyday from 16th to 23rd September.

But that?s not all, Bollywood fans who love to keep track of every moment in the lives of their favourite stars are in for a super dose ? zoOm?s flagship entertainment news show, Planet Bollywood News, will turn up the heat with 8 breaking stories from Bollywood over 8 days.

So get ready to Celebr8 from 16th to 23rd September as zoOm lines up an 8 day party for its 8th anniversary!

MUMBAI: Kaka, as he was fondly known, captured the hearts of thousands of fans throughout his lifetime and will forever be remembered a Bollywood?s original superstar! zoOm celebrates the actors life with a special programme line-up that reminisces his life, his films and much more.

Tune in to ?The zoOm Review Show? to watch Omar Qureshi recommending the top five must watch movies of Rajesh Khanna. So will it be Anand, Aradhana, Kati Patang, Amar Prem or Mere Jeevan Saathi? find out if you?re favourite picks match up to his! This special segment titled ?OQ?s Picks? will be telecast on Friday, 20th July, 2012 at 7.30 pm. Besides picking five of the actors? exceptional movies, Omar will also pay tribute to the legendary superstar with some unconventional details on his life.

Another special half hour show ?Rajesh Khanna ? Superstar!? will trace the veteran?s journey in Bollywood right from his formative days in the 60?s to his heady superstardom in the 70?s. Rajesh Khanna delivered 15 consecutive hits in a span of two years ? a record which still remains unbroken in the Indian film industry! Tune in to watch this interesting episode on Monday, 23rd July, 2012 at 7.30 pm.

Besides, throughout the week short interesting vignettes on ?Rajesh Khanna ? The Phenomenon? will be telecast on zoOm?s Bolly Dose: Celebrating 100 years of Bollywood. Catch all these tributes to Rajesh Khanna, only on zoOm ? India?s No. 1 Bollywood Channel.

MUMBAI : zoOm - India?s No. 1 Bollywood channel, has introduced a special award category in the 12th edition of the EMVIES ? India?s most prestigious and coveted Media awards organized by The Advertising Club Bombay. The special award titled ?Best Use of a Bollywood Celebrity in Media? will be given to an entry that uniquely showcases or integrates a Bollywood celebrity in Media, creating impact and being relevant to the brand?s communication.

Speaking about this unique initiative Mr. Avinash Kaul, Chief Executive Officer of ET NOW, TIMES NOW and zoOm said, ?The dominant influence of Bollywood on popular culture and especially among youth is there for everyone to see. Over the years marketers have increasingly started using Bollywood stars as brand ambassadors to create a stronger connect with consumers. At zoOm we celebrate India?s passion for Bollywood so naturally we would like to honour other brands and organisations that share our enthusiasm for Bollywood.?

While the use of celebrity brand endorsers in marketing campaigns is quite common today, this award seeks to recognize and honor innovation in the way a Bollywood celebrity has been used by a brand specifically in a media opportunity. Entries will be judged on the basis of Originality, Uniqueness, Impact and Relevance.

Media agencies that wish to enter their work for this award category can download the entry form from www.adclubbombay.com. The last day for submission of entries is 25th July, 2012.

MUMBAI: The countdown to the New Year 2012 has begun. zoOm, India?s No. 1 Bollywood channel, lines up a host of interesting and entertaining programmes, to bid goodbye to 2011 and to welcome 2012 in a Filmy Ishtyle!

The celebration starts with Zabar 10 on the 28th of December, 2011, the show will enlist some witty and wacky New Year Resolutions for the stars; ?SRK should leave 3D animation / GFX alone? and ?Kangana should do more abnormal roles as she used to do earlier?. The list promises to be long and amusing and will keep you thoroughly entertained!

The show that cannot be missed is with Shahrukh Khan turning the tables on zoOm?s Editor-in-Chief Omar Qureshi. Throughout the year, Omar Qureshi has questioned and rattled stars, getting them to reveal their deepest, darkest and naughtiest secrets. In a thrilling special titled ?SRK Encounters Omar Qureshi? on the 29th of December Bollywood Badshah Shahrukh Khan puts Omar on the hot-seat shooting some tough and provoking questions at him. Catch SRK pushing Omar to reveal some scorching secrets about himself and his star guests.

2011 has seen many big hits and flops on the Bollywood movie front. The zoOm Review Show will have Omar Qureshi list out his favourite and most disappointing Bollywood films. So tune in to zoOm on the 30th of December, 2011 to check if your assessment of this year?s films matches his.

The Bollywood Big Story on the 31tst of December, 2011 will discuss all the zoOm Bollywood Big stories of the year ? bringing together the juiciest hot topics like ?How Gay is Bollywood??, ?Is Bollywood getting enough sex? Tune in to watch which story raked up the most controversy and titillated the ?aam janta?.