MUMBAI: Zee Entertainment Enterprises (Zeel) is all set to host its annual awards event, Zee Cine Awards 2013, on 6 January at Yash Raj Studios, Mumbai.

The award ceremony will for the first time be simulcast on Zee TV, Zee Cinema, Zing, Zee Marathi, Zee Bangla, Zee Tamil and Zee Telugu. The Red Carpet will air at 7.30 pm on 20 January followed by the main event at 8 pm.

The channel has roped in New Fair & Lovely as the presenting sponsor of the event.

 Zee Cine Awards this year is propagating the rights of the viewers to choose their favourite actor/film with the positioning ?Haq Hai Aapka?. Zee will introduce an innovative and transparent voting mechanism to make the ?Viewers? Choice? proposition of ?Zee Cine Awards 2013? credible and transparent. To ensure this, Zee has empanelled Ernst &Young as a third party to authenticate the voting mechanism. To give the viewer a platform to voice his opinion, Zee has introduced an interactive platform which is a voice portal called ?Zee Connect?.

Zeel MD and CEO Punit Goenka said, ?I?m pleased to announce that the 13th Zee Cine Awards will be held in Mumbai in January. The Awards will be telecast on 20 January 2013 on Zee TV and for the first time will also be simulcast on Zee Cinema, Zing, Zee Marathi, Zee Bangla, Zee Tamil and Zee Telegu. To ensure the authenticity of the voting mechanism for the nominations listed for Zee Cine Awards 2013, we have made the voting system toll free and brought on board Ernst & Young to audit the entire process of voting.?

In the past, Zee Cine Awards has been held in places like Macau, Singapore, London, Mauritius and Dubai.