World Cup


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T20 World Cup initial matches notch up 2.8 TVR

MUMBAI: The initial eight group stage matches of the ICC World Twenty20 2012 have garnered an average rating of 2.8 TVR with a reach of 60.55 million (CS 4+ TG All India), as per TAM data provided by media agencies who are tracking the mega event‘s

MAM Marketing MAM
Biopic of Pele in offing

Mumbai: Imagine Entertainment is developing a feature film based on the life and times of Pele, said to be the best footballer of all time.

Movies International
Sports broadcasters to take home Rs 3 bn less in ad rev this year

MUMBAI: The absence of the cricket World Cup, a less heavy calendar for Dhoni and his boys and the uncertainty over the Indian team‘s future performance could result in ad revenue for the sports broadcasters trimming by around Rs 3 billion in 2012.

MAM Marketing MAM
FIH set to introduce World League starting August

MUMBAI: Taking a major leap forward to promote hockey, the FIH has introduced World League that will also double up as qualifiers for World Cup and Olympic Qualifiers.
Sports broadcasting at the crossroads of survival and glory: Zeel Sports Business CEO Atul Pande

Well, another year has gone past for the sports broadcasting industry in India, and another year which has raised more questions than answers, as the industry stands at the crossroads of survival and glory.

Specials Year Enders

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