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BARC India exhorts TRAI to ‘empower’ it as digital measurer

In a smart move that could lead to further enhancing of its credibility and importance, Broadcast Audience Research Council India (BARC India) has exhorted Telecom Regulatory Authority of India (TRAI) to “empower” it to be the uniform measurer of audience and other data related to TV, and OTT and...

Television TV Channels Viewership
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Hike eyes more funds in 2019

Home-grown messaging app and India’s WhatsApp rival Hike has shut down its Total app which was launched in January 2018

iWorld Social Media
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Swiggy launches special food-specific WhatsApp Stickers

Online food-ordering and-delivering service, Swiggy has announced that it has teamed up with renowned illustrator Alicia Souza to create food-themed WhatsApp stickers.

MAM Marketing Brands
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#YouAreMyParleG short films created by thought blurb continues to tug at the hearts of Indians

The second leg of the #YouAreMyParleG campaign is back with three heart-warming films by thought blurb. No Indian needs an introduction to this brand that’s become an icon in itself.

MAM Marketing MAM
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MIB mulls national b'cast policy to ease stakeholders' woes

India’s Ministry of Information and Broadcasting is exploring formulating a national broadcast policy or NBP with an aim to ease lengthy and time consuming government processes that media and entertainment industry players have to go through while conducting their businesses.

Regulators I&B Ministry

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