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Kids' OTT content in India set for significant investment and potential shake up

Earlier this month, Netflix did something it rarely does. The streaming giant made an acquisition, only the third in its history, of a children’s media brand called StoryBots. Though the details of the deal weren’t disclosed, it’s safe to assume it didn’t cost the Reed Hastings-led company a...

iWorld Over The Top Services
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OTT players see interactive content as the future of fiction programming

Over the top (OTT) platforms have thrown the doors open to experimenting with new content formats. Interactivity around fiction programming is proving itself as the new area of interest for OTT platforms. Following the lead of Netflix’s Black Mirror: Bandersnatch, other players including prominent...

iWorld Over The Top Services
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MTV ka #TVKahaanGaya campaign puts spotlight on platform agnostic youth content

MTV, India’s no. 1 youth brand, today revealed its ‘MTV Ka #TVKahaanGaya’ campaign, showcasing the channel’s strength on Viacom18’s digital platform VOOT.

Television TV Channels Music and Youth
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VOOT's Akash Banerji hints at introduction of interactive content around fiction programming

With a rich line-up of content and advanced solution for advertisers, Viacom18’s OTT arm, VOOT, has pledged to reach 100 million monthly active users within the fiscal year on its third anniversary.

iWorld Over The Top Services
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Voot guns for 100mn MAU with barrage of Originals, branded content innovation

Viacom18’s digital video-on-demand streaming service VOOT is celebrating its third anniversary with 100+ billion minutes of watch time. With a commitment to offer quality and differentiated content in the digital ecosystem backed with technology and insights, VOOT now aims to reach 100 million...

iWorld Over The Top Services

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