Radio City ties up with Vibgyor for activation unit
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Vibgyor manages launch of Last-Minute Hotels for MakeMyTrip and Yeh Jawaani Hai Deewani
MUMBAI: MakeMyTrip launched its latest service ?Last Minute Hotel Deals? at a press conference in Mumbai. The e-portal which is also the official travel partner of the movie, Yeh Jawaani Hai Deewani, unveiled a quirky movie-centric television commercial (TVC) highlighting convenience of last-minute hotel booking on MakeMyTrip website.
The launch event which was conceptualized, managed and executed by Vibgyor Brand Services at The Taj Mahal Palace, Mumbai saw the presence of actor Ranbir Kapoor; Deep Kalra, CEO & Founder, MakeMyTrip and Keyur Joshi, COO, MakeMyTrip.
Last-Minute Hotels which is a revolutionary Online Hotel product is a boon for spontaneous leisure travelers and last-minute business travelers. It?s good to know that passionate travelers can look to MakeMyTrip for best-value travel deals and Hotels that they can book at their convenience. Travel-fans and movie-buffs are also looking forward to Yeh Jawaani Hai Deewani ? the most-awaited movie of the year. The movie celebrates fun, friendships and travel.
Deep Kalra, CEO and founder of the website, said, ?We are excited to come on board as the official travel partner of Yeh Jawaani Hai Deewani. The movie is a perfect fitment for us as it celebrates travel, fun and friendships. MakeMyTrip is known for making all aspects of travel easy and fun. Our new product ? Last Minute Hotel Deals ? offers the convenience of great deals for same-day check-ins to impulse-travellers like Bunny, the character played by Ranbir in the movie.?
Ranbir, at the launch, entertained the crowd with his antics. On his favourite holiday spot, he said, ?New York is my favourite holiday place, with or without a girlfriend.?
Nirpeksha Arora of Vibgyor Brand Services, the agency that managed the event said, ? Yeh Jawani hai Diwani is one of the most anticipated film of the year and its association with Make my Trip has made it even more exciting, We thank MakeMyTrip for giving us the mandate to conceptualize and manage this event, and look forward to doing many more such endorsements with them."
