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Do kids of today prefer OTT over TV?

There’s a tug of war going on today with both parties equally strong. On the one side, we have linear TV singing its praises and OTT on the other side glorifying its advantages. No matter which side you pick, you’ll notice that kids’ content has always been sidelined.

Television TV Channels Kids
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No changes in Tamil, Marathi, Telugu segments in BARC data week 46

In the Bengali space, Aakash Aath climbed to the third position from fifth position as compared to the previous week in BARC data week 46. News18 Bihar Jharkhand emerged as the new player in the market by securing fifth position.

Television TV Channels Viewership
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ZEE5 introduces language specific packs

ZEE5 has announced special subscription packs for the Tamil and Telugu audience. Riding on the success of its language content, this latest addition will enable users to access premium Tamil and Telugu content at half the price.

iWorld Over The Top Services
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No changes in Bengali, Bhojpuri, Kannada, Marathi, Tamil markets in BARC data week 42

No changes were observed in the Bengali, Bhojpuri, Kannada, Marathi and Tamil markets in BARC data week 42. Mazhavil Manorama climbed to the second position from fourth position as compared to the last week in the Malayalam segment. Moreover, in the Telugu space, Zee Telugu and ETV Telugu...

Television TV Channels Viewership
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Living Foodz sees 25% growth in advertiser response

After Aparna Bhosle’s elevation in the Zee Entertainment Enterprise Ltd (Zeel) from the premium English cluster head to now being the business head of Zee TV’s Hindi GEC channel, Shaurya Mehta along with handling the lifestyle genre, Living Foodz, is also given the additional responsibility of...

Television TV Channels Specialised and Niche

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