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How engagement works in the kids' space

Kids make our world go around! Quite literally, for channels focused on children as audience, observing their growing influence on choices, preferences and consumption habits of families in India, is a revelation! In this season of holidays when families gather around a TV set, it’s the children...

Television TV Channels Kids
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ZEE5 launches 8 new Tamil originals

ZEE5 announced a line-up of eight Originals to strengthen its Tamil content offering – this will be a combination of web series as also movies.

iWorld Over The Top Services
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Amazon Prime Video now speaks Tamil, Telugu

Amazon Prime Video, today announced the launch of Tamil and Telugu User Interfaces (UI), including navigation, browsing and customer support, to offer a more localised entertainment experience on Prime Video app and on PrimeVideo.com.

iWorld Over The Top Services
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Do kids of today prefer OTT over TV?

There’s a tug of war going on today with both parties equally strong. On the one side, we have linear TV singing its praises and OTT on the other side glorifying its advantages. No matter which side you pick, you’ll notice that kids’ content has always been sidelined.

Television TV Channels Kids
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No changes in Tamil, Marathi, Telugu segments in BARC data week 46

In the Bengali space, Aakash Aath climbed to the third position from fifth position as compared to the previous week in BARC data week 46. News18 Bihar Jharkhand emerged as the new player in the market by securing fifth position.

Television TV Channels Viewership

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