Mumbai: Cinemax, one of India?s leading multiplex chains, today hosted a charity screening of the movie Ra.One (3D) for 100 underprivileged NGO children from across the city, in association with the NGO ?Don Bosco Balprafulta?. The purpose of this initiative was to ensure a special experience for the children from various urban slums that otherwise will not get a chance to celebrate Children?s Day.

The special screening was simultaneously conducted across 7 different properties including - Malad, Baroda, Delhi, Kolkata, Bangaluru, Cochin, Guwahati. In addition to this, Cinemax Entertainment Ltd is also helping create awareness about about Child Rights and Child Labour by putting up posters and banners and there will be a screening of a short 15 second film in 111 screens across India about Child Rights, which will be played before the start of every movie.

Sunil Punjabi, CEO, Cinemax India Limited said, ?It is an honor to be associated with this brilliant initiative by Don Bosco Balprafulta. As corporate citizens we regard social responsibility as our utmost priority and Cinemax has always been on the forefront of such social activities. Childhood is the most innocent phase of our lives and we are prepared to strive hard to safeguard the innocence of these underprivileged kids."