MUMBAI: New Marathi film ?Jhakaas? screens in 110 UFO digital theatres in the first week of release. New film ?Kya Yehi Sach Hai? screens in 30 UFO digital theatres in Week 1. Shah Rukh Khan starrer ?Don 2? (Hindi 2D and 3D, Tamil and Telugu) screens in 845 UFO digital theatres in Week 2. ?The Dirty Picture? continues its strong run in 110 UFO digital theatres in its fifth week. `Ladies Vs Ricky Bahl? is in 53 UFO digital theatres and ?Lanka? is in 14 UFO digital theatres in Week 4.

Tamil film `Rajapattai? screens in 99 UFO digital theatres in Week 2. Telugu film `Rajanna? screens in 94 UFO digital theatres in Week 2. New film `Veedinthe? (dubbed in Telugu) screens in 78 UFO theatres in Week 1. New Telugu film ?Kshetram? screens in 61 UFO digital theatres in Week 1.

In terms of upcoming films, it is expected that the much anticipated ?Agneepath? starring Sanjay Dutt and Hrithik Roshan will release in about 1200 plus UFO cinemas.

MUMBAI: Sony Music Entertainment has acquired the audio rights of Dharma Productions? Hrithik Roshan,Priyanka Chopra and Sanjay Dutt-starrer Agneepath.

Commenting on the acquisition of Agneepath?s music rights, Sony Music India Marketing Director Sanujeet Bhujabal said, "Sony Music is proud to be associated with Dharma Productions cult classic Agneepath. The six new songs of this film are not only original and refreshing but also soulful and unforgettable. This is our 11th venture with Dharma and it?s always a matter of pride and a great experience to work with them. The soundtrack is varied and we expect a great response from music enthusiasts."

Agneepath is one of the much awaited movies of 2012 and a great addition to the growing repertoire of Sony Music. To reach out to music lovers with the six rocking chartbusters from the film, Sony Music will first release Chikni Chameli digitally on December 12, the digital album will be available on December 16 while the physical release will be on December 19 across key retail outlets.

The soundtrack features voices like Sonu Nigam, Roop Kumar Rathod & Shreya Ghoshal with the highlight being a sizzling dance number Chikni Chameli filmed on Katrina Kaif.

Karan Malhotra?s remake of this cult classic comes alive with sensational musical compositions by musical duo Ajay-Atul.

MUMBAI: After celebrating ?India?s Coolest Baap? festival showcasing the best of Amitabh Bachchan, Zee Cinema is all set to celebrate the best of Hindi cinema. India?s leading Hindi movie channel brings the movie mania back for its viewers with a film festival featuring the biggest blockbusters of all times titled "RECORD TOD CINEMA" from 15th October - 24th October, 2011 followed by the world television premiere of two blockbuster movies ?Double Dhamaal? and ?Shaitaan?. Record Tod Cinema will bring some of the biggest blockbusters in Hindi cinema to your TV screens and will be aired from 15th October - 24th October at 5:30 PM daily. Be it the iconic Sholay with its cult dialogues and characters or Taare Zameen Par which will surely bring tears to your eyes; the eternal lover boy Salman Khan in Maine Pyaar Kiya or the biggest wedding extravaganza in Hum Aapke Hain Kaun; the evergreen classic Mother India or Sunny Deol?s power packed performance in Gadar, we promise to keep you glued to your television sets! The marketing campaign rolled out to promote the celebration of movies on Zee Cinema will encompass all mediums pan India - On-Air, Cross Channel promotions Radio and social media marketing. Commenting on the month long movie extravaganza Business Head, Zee Cinema, Mohan Gopinath said "The month of October is marked with festivals and celebrations; hence entertainment rides high on Zee Cinema. The channel has always enthralled viewers with the most popular movies of all times and continues to honor its commitment of bringing the best in entertainment to our viewers."That?s not all? This multi starrer movie Double Dhamaal will premiere on 22nd October at 9 PM. It has punch-filled dialogues that will appeal to the masses along with some brilliant performances & hilarious comic sequences by Sanjay Dutt and Arshad Warsi. Also, bookmark your calendar on 30th October for the World Telivision Premiere of Shaitan at 9pm. A remarkable story of five friends living life on the edge and unwittingly get involved in a crime. In trying to extricate themselves from the mess, they commit further crimes. Watch it for the stylish making, racy screenplay and the terrific background score. With superstars like Amitabh Bachchan, Salman Khan, Aamir Khan, Govinda, Nargis, Sunil Dutt, Sunny Deol and many more lighting up your screen along with the premieres of Double Dhamal and Shaitan this festive month, there is no better way than to sit back and enjoy the celebration.

Mumbai: Rascals, a comedy film starring Ajay Devgan and Sanjay Dutt is setting the promotional activities on a high note. Rascals revolve around the story of two young chaps who take potshots at each other in amusing and surprising setups. Trying to pull other?s pants down with hilarious gimmicks.

Ajay and Sanju baba?s Jodi is once again hitting the screen with non-stop laughter movie! The film has engaged Global Advertisers for the outdoor publicity across Mumbai.

India?s leading outdoor agency for film publicity, armed with strategic hoardings, has done the unbelievable. Keeping Rascals top of the mind against tough competition from other Box-office releases.

The 10-day Rascals outdoor campaign has splashed almost stop-n-watch displays across key crowded spots from Juhu to Borivali, Sion & Thane. The well-targeted outdoor campaign for the movie Rascal ? is turning heads, slowing traffic and catching mass attention every single minute.

Global Advertisers, MD- Sanjeev Gupta," Navratri has begun and people are in holiday mood. We have captured all the prominent spots to arouse the interest & curiosity of the audience and lead them to theatres and multiplexes. And that?s precisely happening, the initial box office figures will certainly show that in first day collection."

The prevailing favourable marketing activity such as PR, events, social media, online marketing for Rascals has gained enough mileage across the city. The grand release is scheduled for 6th October.