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Cinema advertising begins to take centre stage

MUMBAI: No movie today is played in the cinema without some ads being slotted before it starts and in the interval. This means more brands get a chance to showcase their products and services as advertisers see movie theatres as a great venue because they have an immediate captive audience that is...

MAM Marketing MAM
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PVR promotes cleaner air

MUMBAI: Cinema exhibition company PVR Pictures has launched a new campaign called, #BeTheCommuter with an aim to promote clean air and curb pollution.

MAM Marketing Brands
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Sony Pix signs content licencing deal with Warner Bros

Sony Pix, the Hollywood movie channel from Sony Pictures Networks (SPN) India, has signed a content licencing deal with one of the largest international television distributors -- Warner Bros.

Television TV Channels English Entertainment
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PVR acquires minority stake in US luxury theatre chain

PVR Ltd (PVR) will acquire a minority stake in US-based luxury restaurant and theatre iPic-Gold Class Entertainment (iPic).

Movies Hindi
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BMS & PVR empower you to pick movies that play in theatres

MUMBAI: BookMyShow (BMS) has joined hands with PVR Pictures for Vkaao, a web-platform that enables individuals to choose the films that play in their local cinemas.

iWorld Video On Demand

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