Mumbai: This adrenalin charged season of Pepsi IPL, MAX the official broadcaster of the game will make sure that it is showbiz from the very word go. In keeping with its promise to always deliver the very best in innovative marketing, MAX has rolled out a complete plethora of marketing initiatives involving active participation from the viewers in 14 cities across the country like Mumbai, Delhi, Kolkata, Bangalore, Pune, Hyderabad, Chennai, Mohali, Jaipur, Lucknow, Kanpur, Indore, Ludhiana and Ahmedabad.

The broadcaster recently announced its marketing campaign for the Pepsi IPL 2013 called ?Sirf Dekhneka Nahi? where it roped in the famous choreographer Farah Khan to establish 3 unique signature dance moves created for the campaign, namely for a four, a six and a wicket. With the aim to see the nation grooving to these 3 distinctive signature dance steps, MAX is going all out to enthral its viewers with massive interactive and engaging activations in these 14 cities across the country.

This weekend there was a huge buzz in the city of Mumbai as MAX came to the city to bring the Pepsi IPL 2013 fever to them. Massive housing society activations were witnessed with electrifying activities Outside Kandivli Thakur village, Outside Cafe Coffee Day, Lokhandwala Oshiwara and Carter road, Bandra which engaged even the women and children and ensured wholesome family entertainment through the day. With the aim of popularizing the signature Pepsi IPL 2013 dance moves and making it a sensation, MAX took the activity a notch higher and gave the audience a chance to showcase their talent at video booths which were set up at Oberoi Mall, Goregaon in the city, giving them a chance to win exciting goodies. MAX plans to leave the nation in a trance dancing to the tune of the PEPSI IPL 2013.

Leaving no stone unturned to make the PEPSI IPL 2013 a huge success; MAX also targeted various public places like Infinity2 Mall, Malad , Infinity Mall Andheri and Bandra Bandstand where surprised onlookers participated along with dance flash mobs. This activity was intended to encourage the crowd to join in, participate in the dance and learn the PEPSI IPL 2013 dance moves.

Commenting on the same, Mr. Gaurav Seth, Marketing Head, MAX said ?Keeping in mind the crux of our campaign, we plan to upscale our activations for this season of the PEPSI IPL 2013 and take it to the next level. We had an exceptional set of activations planned out for Mumbai. These ground activations will further reiterate and strengthen the thought ?Sirf Dekhneka Nahi, by encouraging the audience to participate in the dance to join in and celebrate every moment of the game from wherever they are throughout the PEPSI IPL 2013.?

So gear up and watch out for these unique initiatives all across the nation as MAX goes all out to get you grooving to the tune of Pepsi IPL 2013 ?Sirf Dekhne Ka Nahi?.