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TV relevant for streamers too finds survey

MUMBAI: The growth of video streaming is beyond question as streaming devices are easier options for viewers to explore various chunks of content. However, streamers in various parts of US also have a bonding with traditional TV according to a report from Nielsen local watch report.

iWorld Over The Top Services
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Nielsen estimates US TV homes for '17-'18 season at 119.6 mn

NEW DELHI: Nielsen’s latest national TV household universe estimates for the United States says there are 119.6 million TV homes for the 2017-18 TV season. In contrast the total number of Indian television homes estimated by Broadcast Audience Research Council of India (BARC India) earlier this...

Television TV Channels Viewership
BARC ropes in Nielsen, moves closer to digital measurement service launch

MUMBAI: BARC India has taken another significant step towards launching its much awaited digital measurement service. After announcing that its products will be made available under the umbrella brand EKAM (Sanskrit for “One”), BARC India has appointed Nielsen India as its primary digital...

Television TV Channels Viewership
MIB scheme evaluation: Tenders invited from Chrome DM, IMRB & Nielsen etc

Offers have been invited by the information and broadcasting ministry for the evaluation of its schemes from 11 short-listed agencies which include Chrome and IMRB.

Regulators I&B Ministry
Nielsen: Millennials big-time streamers, watch 27% less TV than over 35s

MUMBAI: It’s hard enough to hold one person’s attention, let alone an entire generation’s. Millennials—now the largest generational group in the U.S.—have grown alongside advancements in technology and media platforms, placing them in intriguing territory with regard to media habits. When it comes...

iWorld Over The Top Services

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