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Digital media spends to increase by 49 per cent next year: Nielsen Report

A Nielson report has now confirmed what many believed of the growing ad spends in the digital world. The study has found that digital ad spends have now eclipsed traditional marketing budgets of brands. The report also says increase in digital media budgets are poised to jump considerably over the...

iWorld Over The Top Services
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Nielsen on changing landscape of global sports

MUMBAI: The global sports industry is undergoing more disruption than ever as a result of ongoing shifts in media consumption, the emergence of new technologies and a rapidly evolving sponsorship market.

Television TV Channels Sports
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TV relevant for streamers too finds survey

MUMBAI: The growth of video streaming is beyond question as streaming devices are easier options for viewers to explore various chunks of content. However, streamers in various parts of US also have a bonding with traditional TV according to a report from Nielsen local watch report.

iWorld Over The Top Services
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Nielsen estimates US TV homes for '17-'18 season at 119.6 mn

NEW DELHI: Nielsen’s latest national TV household universe estimates for the United States says there are 119.6 million TV homes for the 2017-18 TV season. In contrast the total number of Indian television homes estimated by Broadcast Audience Research Council of India (BARC India) earlier this...

Television TV Channels Viewership
BARC ropes in Nielsen, moves closer to digital measurement service launch

MUMBAI: BARC India has taken another significant step towards launching its much awaited digital measurement service. After announcing that its products will be made available under the umbrella brand EKAM (Sanskrit for “One”), BARC India has appointed Nielsen India as its primary digital...

Television TV Channels Viewership

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