MUMBAI: Kids channel Nickelodeon India has teamed up with Home entertainment company Radical Enterprises to bring a new range of DVDs of Keymon Ache season 1, thereby marking the property?s first product launch in India.

The brand tie-up with Radical Enterprises introduces the character Keymon Ache on DVDs priced at Rs. 149/- each, with a set of five different titles to choose from.

The collectibles are available at Landmark, Reliance Time Out, Hypercity, Music World and other prominent retail chains. The collectibles are available in Hindi with six episodes each.

Commenting on the tie-up, Viacom18 Media SVP - Consumer Products & Communications Sandeep Dahiya said, "With the launch of these DVDs, die-hard Keymon Ache fans can now watch their favourite show at their convenience, again and again. Radical Enterprises has done a great job in creating DVDs that match the essence of the show in every aspect - packaging, pricing and promotions."

Radical Enterprises Partner Satish Khemchandani added, "We?re excited about partnering with Viacom18 and bringing out great kids programmes like Keymon Ache on home video. With the Bollywood theme and cool Keymon merchandise with each DVD, I think the kids should have a lot of fun with this series."

Taking the initiative a step further, Radical Enterprises has also joined hands with Akshara Foundation, an NGO working on children?s issues, and a portion of the sales from each Keymon Ache DVD will go to the NGO towards the education of underprivileged children.

Keymon Ache, the show, launched in May 2011 on Nickelodeon and is India?s first local, non-mythological contemporary show based on the extraordinary life of an ordinary 9-year-old boy Rohan Tendulkar.

Mumbai: As summer arrives, everyone is packing their bags and finding new places to beat the heat. With vacations on, kids are busy planning their trips and enrolling in various summer camps. Nickelodeon takes pride in a partnership that provides the best of fun, education and sports together in the form of exciting summer workshops called ?Nickelodeon The Sports Gurukul Summer Camp.?

Held in Mumbai, these workshops will be conducted in two batches starting from April 13 and May 4 respectively. Mentoring the kids will be none other than the ex-Indian World Cup Cricketer Mr. Balwinder Sandhu. He will tutor the kids and give them special tips on cricketing, health and fitness. He will also scout talented kids and give them special training. What?s more? adding the fun element to the exhaustive training will be Nickelodeon?s favourite Nicktoon - Keymon Ache who will bring fun and masti to the camp.

Apart from the exhaustive training and workshops, the camp will nurture other sporty elements like aggression, determination, competitiveness, sportsmanship in kids, and adding zing to these sporting activities will be a specially packed Nickelodeon kit for the winners :

Get ready to beat the heat this summer with the all exciting and adventurous Nickelodeon Sports Gurukul Summer Camp!