MUMBAI: The final whistle may have been blown but we want you to lose yourselves to the music of Coke Studio@MTV season 2. In the first best ? of ? episode the chart topper and every one?s clear favourite Clinton Cerejo?s song ?Madari? will be played. The song which probably you played on the loop and tune you can?t get out of the head. The second on the episode will be the love song of Hitesh Sonik?s ?Husna? which gets better every time you listen to it; spell bound music awaits you. Another of Clinton Cerejo?s song feature on this episode is ?Saathi Salam? , in the powerful voice of Sawan Khan.

Hitesh Sonik get?s an encore on the episode too with his songs ?Do Gallan? and ? Allah Hoo? a song which features the Noora sisters. The episode promises to be filled with a musical flashback of the best songs that got us all tripping for more.

So tune in to be part of the best-of-episode only on Coke Studio@MTV Season 2 on MTV, Saturday, September 1st @ 7pm

Mumbai: Vodafone ?MTV Rush?, directed by acclaimed bollywood director Bejoy Nambiar of ?Shaitan? fame, revolves around 12 characters and the one common string - a 48 hour college festival. It is fast paced storytelling with unexpected twists and turns in every episode. The intrigue and surprises packs the punch in the show. At MTV headquarters, the team decided to do something different while communicating the key peg of the show. They decided to let the audience feel the ?Rush? in its truest sense. MTV created a surge of Rush to surprise the audience, and while doing that, communicated the theme of the show through a unique on-ground experience.

On a Sunday afternoon, a prominent suburban mall in Mumbai city was chosen as a venue. A surprise was planned as a 2 minute Rush-ed drama that caught the oblivious youth hanging out with friends in the mall and multiplex. A high energy drama was conceived to showcase multiplicity of protagonists and curious mix of talent in one power-packed performance. The act started with a floor-cleaner who carries on the mundane cleaning job in the atrium. As the clock ticks, the audience is startled with the screaming voice of a damsel in distress being chased by a biker down the stairs. The act brings together nanchak experts, bmx bikers, soccer free-stylists, b-boys, parkow stunter; and all this spectacle ends with a revelation about the show. The mode of promotion was chosen to reflect the energy, edginess and unpredictability of the show. MTV roped in experts to carry out the stunts and repeated this act every hour on the hour to drive the impact.

Aditya Swamy, EVP and Business head, MTV said ?We were looking to bring alive the emotions associated with the word RUSH... something that was interactive and engaging... And the disruption we managed to create had a multiplier effect once we brought the web to the mix. Add this to the other promotional elements for the show and you have what we call a ?surround sound? marketing campaign.?

To build the curiosity and rush, MTV started promoting the hash-tag #givesmerush on twitter, giving the twitteratis a slice of the thrill and exhilaration. The hash-tag trended for more than 12 hours. The uploaded video that captured the on-ground drama ?Sunday shopping that guaranteed a RUSH!? video has fetched more than 70 thousand views on YouTube.

Mumbai: To celebrate its over 1 million fan base on Facebook, Tata Nano today announced the launch of India?s first Social Road Trip called, Nano Drive with MTV, where the digital world will meet the real world. Tata Nano has partnered with MTV India to create a unique driving experience and will leverage the online medium to treat travel enthusiasts with a 20-day, over 2000 km, exciting drive.

Commenting on this unique property, Ms. Delna Avari, Head ? Nano Product Group, Tata Motors said, ?Tata Nano is a personal mobility option for everyone. While it is appealing to various customer groups, irrespective of age, gender, economic strata, and geography we are increasingly becoming the popular choice of mobility amongst youth ? about 42% of Nano owners are in the 18 to 34 age group. To engage with the younger customer group, the Nano Drive with MTV is one of the initiatives we have undertaken. It will enable our customers to further understand and experience the brand.?

Registrations for the ?Nano Drive with MTV? have started and enthusiasts can register on - www.mtvindia.com/drive. Tata Motors, MTV and Nano fans will together select 4 teams for this drive. Each team will comprise 4 members and these teams will be allocated 4 different routes to be covered in 20 days. The teams will need to overcome obstacles, tasks and move up the ladder. Social media will play a vital role in this unique road trip as viewers will get a chance to vote for their favourite teams online. While the winning team will be awarded with 4 Tata Nanos, the most ardent fan also gets a chance to win a Tata Nano.

In November 2011, Tata Motors introduced the Nano 2012, with a bouquet of features -- of new colours, new interiors, a more powerful gasoline engine and even greater fuel efficiency of 25.4 kmpl, further improving on its record as India?s most fuel efficient petrol car.

Making the Tata Nano even more desirable, the car?s 624cc engine has been made more powerful delivering an impressive 38PS of power (earlier 35 PS) and 51Nm of torque (earlier 48 Nm). Yet fuel efficiency, already a high point with Tata Nano owners, has been taken to a new high of 25.4 kmpl (earlier 23.6 kmpl) as certified by the Automotive Research Association of India (ARAI). The high fuel efficiency, with a low kerb weight of 600 kg, ensures that the Tata Nano at 92.7 gm / km has the lowest CO2 emission among cars in India.

With a top speed of 105 km and ability to negotiate inclines with a gradeability of 30%, and a class-leading turning radius of just 4 metres, the Tata Nano is a perfect combination of power and performance.

With the launch of this drive, over 1 million Facebook Nano fans can look forward to a thrilling social road trip.

For more information, please visit www.tatanano.com Or, visit us on Facebook www.facebook.com/tatananopage

Mumbai: Interesting topics and insights were discussed at the MTV Youth Marketing Forum 2012. This year the ?Power of One? was discussed at the forum along with various trend experts and esteemed panel of speakers comprising Henri Holm - Sr. VP at Rovio Entertainment (creators of Angry Birds), Andrew Ridley - Co-Founder of WWF Earth Hour, Simon Smith - Digital Director at Interbrand Europe, Angela Barkan - Sr. Director of Marketing and Publicity at Sony Music Entertainment and renowned author Chetan Bhagat. The forum concluded with MTV launching the largest youth study on the millennial generation TATA DOCOMO presents ?MTV Power of One - Youth Marketing Forum 2012? at The Hangar, The Lalit, Intercontinental on the 27th April.

The forum sessions had Bollywood Star & Heartthrob Imran Khan in conversation with VJ Anusha on how films are pushing creative boundaries and how youth icons are constantly reinventing themselves. The other celebrities who were a part of the forum were MTV VJ & Actor Ayushman Khurrana, Sunburn co-founder Nikhil Chinappa and Bollywood director Bijoy Nambiar.

Aditya Swamy, EVP & Business Head - MTV India opened the forum by throwing some light on the astute study on today?s youth, undertaken by MTV titled ?Power of ONE?. The study conducted in conversation with 5000 trendsetting young people across 31 cities in India was launched at the forum. The study reflects these young people?s perspective of life, technology, causes and values. The various topics discussed at the forum were power of social media, youth power in action, interactive workshop on case studies of brands across the globe on how they have co-created with youth and translated campaigns into movements, perspective on marketing and creating music for the younger audience, initiatives that has the potential to become a revolution. The day will also included prominent brand bosses from Tata Docomo, Nike India, Viacom18 Motion Pictures and more who discussed how brands need to engage in a dialogue with the audience in this world where one is the majority and the audience are the dictators.

Speaking on the conclusion of the forum Aditya Swamy, EVP & Business Head- MTV India said, "Dissecting and bisecting young people is an obsession at MTV. A herd of insight hunters armed with their non traditional techniques, capture the real and virtual behaviour of our trendsetters, jump right in to leverage the Power of One" Sumeet Pahwa, GM Marketing - TATA Docomo added, "Tata DOCOMO is has always associated itself with the youth and it has been a great experience for us to work with MTV on a study that tries to understand the youth. The study will help a lot of brands, marketers and others to understand the mind -set of the youth which will in turn be useful for them".

The forum was anchored by MTV?s resident funny man Cyrus Broacha, who added oodles of spice to the food for thought. Adding to the dose of laughter was Sorabh Pant, who with a stand up act showcased the younger side of life.

MTV event was personification of the digitally savvy young generation. All participants were equipped with RFID enabled wrist bands; that instantly checks in to their respective Facebook, Twitter and Linkedin accounts as they step into the event premises. At the event, MTV also put up installations that are a personification of youth power. There were walls with themes like India against corruption campaign with a Anna topi and hammer installation, Slut walk wall with a life size mannequin signifying the Slut Walk campaign, a giant Earth Hour wall with a 3D switch, a Meter Jam installation, a huge MTV ACT wall showcasing the causes supported by MTV across water conservation, recycle, save trees them etc. The event also had the ?Youth Marketing Forum 2012? research/book on display. The attendees could instantly broadcast their views on the social media by flashing their RFID enabled bands at the installation.

Tata DOCOMO presents ?MTV Power of One - Youth Marketing Forum 2012? had an eclectic mix of speakers imparting knowledge and insight into the dynamic youth of today, revealing how the youth prefer to be ring players and not ring viewers.

Mumbai: Youth today are risk takers and change-makers. They are aware, curious and believe they can bring about a change for good. MTV launches MTV act on 22nd April ? EARTH DAY, a pro-socio initiative for those who don?t want to sit and watch anymore, for those who want to take action. Finally for those who believe that every action counts!

MTV act is an initiative by MTV to raise a toast to all the young people determined to bring about change in this world, to make it a better place to live. MTV act is a platform that lives 365 days and strives to create awareness on various social causes that need the youth?s attention. The platform also gives the youth a chance to act by taking initiative, participating and engaging directly on issues they care about.

Explaining the concept, Aditya Swamy, EVP and Business Head says, ?Young people are realizing the power they have and want to use it to bring about social change. MTV ACT is a platform where we raise the issues and youth brings the action. Our first initiative ?Don?t Abuse Your Mother ? is a drive to protect our planet. We have to be the change that we are looking for. Because every action counts?

MTV act will work towards making the youth future friendly, MTV act will support organizations, NGO?s, voluntary workers and all individuals alike who are working towards issues concerning the future of the youth. In its phase 1, MTV act is identifying projects conducted by NGOs/voluntary workers and individuals alike who are determined to work on causes like reducing deforestation, saving water, saving electricity, recycling, and finally curbing pollution caused by throwing waste into the environment.

MTV India will leverage its reach across millions of youth to gather support for these causes. Through this platform MTV wants to see a rise in responsible young individuals who believe they can bring about change by acting on issues that affect them.

By encouraging the youth to give back to the society through voluntary work, MTV act aims at creating a more future friendly generation of young Indians.

To create awareness on issues that matter to you and to become future friendly ? Log on to www.mtvindia.com/act OR Contact: [email protected]

MUMBAI: Have you ever wanted to spend your time running a shack on one of the beaches of Goa? If yes, MTV is launching Captain?s Shack, a show where MTV gives you the chance to live your dream of running the most stunning shack of legendary Caribbean Buccaneer Captain Morgan at the Candolim Beach. MTV Captain?s Shack starting 17th February, every Friday @7pm only on MTV!

If you dream of being the Boss, add Goa as the destination to the description and it will make you chase the dream even harder. MTV & ?The Captain? are offering a once in a lifetime chance to one lucky winner to run the shack in Goa and live his or her dreams at MTV Captain?s Shack.

Fifteen contestants from various walks of life will be given exciting & fun-filled challenges by the anchors Captain Morgan & VJ Nikhil Chinnapa to test if they have got what it takes to be a ?Captain?. To survive the Contestants will be given an equipped shack to run. Right from shopping for raw material, cooking, mixing cocktails, serving the guests and managing accounts - they have to do all it takes to make their shack the most happening hang-out place in Goa. And also surviving the plotting and conspiring to in the game and emerge the ultimate winner.

MTV Captain?s Shack is designed to test the participants? survival instincts, team spirit, managing chores of a shack and co-ordinating the running of a shack. The show will have elements of suspense and drama and every alternate episode 2 contestants will get eliminated depending on how they fair on their task.

Aditya Swamy, EVP and Business Head, MTV India, explains "MTV Captain?s Shack is a concept that reflects the times we live in. Young people are breaking convention and are using their smarts in ways their parents never dared.. Goodbye workstations and morning meetings? Welcome to your brand new job.. Your Shack, Your dream? Do you have what it takes to make the dream come true."

Abanti Sankaranarayanan, Dy. MD, Diageo India, "It?s a pleasure for us to associate Captain Morgan with MTV Captain?s Shack. Captain Morgan is all about having legendary times with your friends. This Reality show celebrates this in a very unique manner which has not been experimented on Indian Television before. It is about group of contestants having great fun and adventure while trying to achieve their dream. MTV Captain?s Shack gives the consumers a chance to live their dream and also experience all that goes into realizing it."

The main ingredients to own a shack are individuals with a tablespoon of passion, generous amount of attitude and a whole lot of desire to be the lucky one to get the keys to the shack and host some of the best nights in Goa.

So gear up with forks, aprons and glasses as MTV Captain?s Shack is here to award a dream job like no other. MTV Captain?s Shack hits the airways with the premiere episode on the 17th of February, 7pm only on MTV.