Mumbai: The Indian Film Industry has earned immense admiration and loyalty of people of not only in India but worldwide. To immortalize this legacy, the official channel of Bollywood launches the first iconic landmark in the country - ?UTV Stars Walk of the Stars?, which will bring Bollywood fans closer to their favourite stars.

UTV STARS Walk of the Stars is a way of honoring the invaluable contribution of the biggest superstars of Indian Cinema. It is a premium property that will encompass renowned celebrities? handprints on a customized slab and specially designed brass statues of iconic legendary actors. While customized slabs bearing the handprints will be dedicated to the living legends of Indian Cinema, customized slabs with signatures will be dedicated to the legends that have passed away.

28th March 2012 marked the launch of the property in India, Mumbai, at the Bandra Bandstand Promenade. The launch was a grand affair that witnessed the felicitation of the ?Kapoor Khandaan? one of the legendary families of Indian Cinema that is synonymous with and has contributed immensely to the Indian Film Industry. Prithiviraj Kapoor, Raj Kapoor, Shammi Kapoor, Randhir Kapoor, Rishi Kapoor, Neetu Kapoor, Karishma Kapoor and Kareena Kapoor?s slabs were installed on the day. And as a special honor, brass statues on a bench of the great Raj Kapoor and Shammi Kapoor were also installed!

The property was inaugurated by none other than a true-blue Kapoor and the ?Heroine? of Bollywood, Kareena Kapoor along with her director, Madhur Bhandarkar! The launch event therefore marked a ?Heroine?s tribute to Bollywood and the Kapoor scion?s felicitation of her legendary family!

Commenting on the Launch of the prestigious Property, MK Anand, C.E.O, Broadcasting, UTV, said: "The launch of the UTV STARS Walk of the Stars marks an important milestone in our efforts to bring Bollywood closer to audiences nationwide. Thereby, reinforcing the channel positioning, i.e. ?The official channel of Bollywood?. It gives us immense pleasure to know that we are making a truly noteworthy tribute to the industry that we?re such an integral part of."

Commenting on the Launch of UTV STARS Walk of the Stars, Zarina Mehta, Chief Creative Officer, Broadcasting, UTV, said: "UTV STARS, has in 6 months of launch, created a strong brand for itself as a knowledgeable Bollywood Insider. We are of and for the Indian Film Industry. And the UTV STARS Walk of the Stars is our tribute to this vibrant and wonderful dream world of movies."

Commenting on the Launch of the Walk of the Stars, Nikhil Gandhi, Business Head, UTV STARS, said: "UTV STARS Walk of the Stars is the first iconic landmark tribute to Indian Cinema. This is a very proud moment for the Indian Film Industry as the launch of the UTV STARS Walk of the Stars marks an important landmark in the history of Bollywood. We are extremely delighted at the success of this launch are grateful and thankful to all those who have supported us."

Commenting on the inauguration of the Property and the felicitation of the ?Kapoor Khandaan?, Kareena Kapoor, the female protagonist of the film ?Heroine?, said: "an entire ?Walk? dedicated solely to Indian Cinema is indeed heart - warming. I am extremely happy to be part of the Inauguration of the Walk of the Stars and what better way to inaugurate than felicitate my own family at the ?Walk?! It is indeed an honor for me and my film ?Heroine? to be part of the UTV STARS Walk of the Stars."

Commenting on the inauguration of the ?Walk of the Stars?, Madhur Bhandarkar, Director of the Film ?Heroine?, said: "I am extremely happy to be part of this momentous occasion that has in the true sense of the word honored Indian Cinema. And what better way to honor them than have a Walk dedicated exclusively to the greats of Indian Cinema! UTV STARS Walk of the Stars is a prestigious Property and to be part of its inception is truly an honor for me and my film, ?Heroine?, which in itself is a tribute to Indian Cinema."

While the concept of a Walk dedicated solely to Indian Cinema is nothing short of revolutionary, the path breaking initiative would not have been realized if not for the immense contribution of the BBRT (Bandra Bandstand Residents Trust) and the MARITIME BOARD in helping and facilitating this beautification Project. The fruition of the project should also be attributed to Priya Dutt, Shabana Azmi and Mr. Baba Siddiqui who?ve extended complete support and cooperation in every possible way.

The UTV STARS Walk of the Stars that launched in Mumbai at the Bandra Bandstand Promenade is also slated to be launched in Delhi, London and Dubai at a later date.

New Delhi: The Saif Ali Khan-Kareena Kapoor starrer ?Agent Vinod? debuts in 1,027 UFO digital theatres while another release ?The Hunger Games? a dubbed Hindi film screens in 81 UFO digital theatres in their first week. `Kahaani? screens in 149 UFO digital theatres in the third week while ?Paan Singh Tomar? screens in 86 UFO digital theatres in its fourth week. `Chaar Din Ki Chandni? released on March 8, 2012, screens in 39 UFO digital theatres.

Telugu film `Naa Ishtam? releases in 98 UFO digital theatres in its first week while the Malayalam film `The King & The Commissioner? makes its debut in 73 UFO digital theatres. Kannada film `Narasimha?, also making its debut, screens in 77 UFO digital theatres. Telugu film `Poola Rangadu?, released on February 18, 2012, screens in 83 UFO digital theatres. Tamil film ?Maasi? screens in 69 UFO digital theatres.

MUMBAI: One of the most anticipated Bollywood release for this year - Agent Vinod the spy - action thriller starring Saif Ali Khan and Kareena Kapoor, most definitely will charm the audience with an unpredictable plot and a most definitive high, on style quotient. The international, urban and the distinctively lean look of the elegant spy has been styled by Arrow New York, ?The Zero Calorie Work-Wear? collection.

The protagonist Agent Vinod exuberates the right measure of confidence, charisma, a lean body and undeniably stylish look to die for. In the era of path breaking cinema and realistic styling, Agent Vinod wins hands on creating that perfect look of a suave, stylish and mysterious character. Arrow New York renowned for its expertise in fine dressing has associated with Agent Vinod as both demonstrate a cutting edge identity which is sharp, slim and unmistakably stylishly.

The elegant spy look has been stylized by Arrow New York "The Zero Calorie Work-Wear" line. Inspired by a cutting edge lifestyle, The Arrow New York collection is sleek, sharp, and unmistakably slim. All these qualities formulated together make it a perfect choice for Agent Vinod, a fast paced film which requires the protagonist to be well dressed, always! Zero Calorie Work- Wear from Arrow New York, accentuates the character of Agent Vinod to the hilt and brings out the finer nuances of a slim & lean look.

The Arrow New York?s Zero Calorie Work-Wear line features a minimalistic cut and understated monochromes which is designed to give a leaner look. It provides the complete ensemble, from slim tapered trousers to stretch shirts and suits. The look is a move towards contemporizing work-wear and driving its relevance with the younger generation of professionals who have a heightened sense of fashion. Not to mention, the look is effortlessly elegant and absolutely international. The concept of Zero Calorie Work- Wear exudes the idea of the contemporary young professional, who is obsessed with fitness and intends to stand out in the crowd.

Inspired by the international look and styling of the movie, Arrow NY decided to launch an exclusive Agent Vinod slim formals line. The collection will be available in-stores soon.

MUMBAI: Max, the premium Hindi movies and special events channel brings to you an unforgettable night with the 10th Kamla Pasand MAX Stardust Awards 2012 on 26th February, 2012 at 8 pm. This award ceremony is a salute to the new talent of the film industry. This year the awards are even more special as Kamla Pasand MAX Stardust Award celebrates its 10th year and pays a tribute to Hindi Cinema.

The evening will witness many entertaining acts by hosts Vir Das, Kunal Roy Kapoor and Shreyas Talpade at their wittiest best followed by scintillating dance performances by the best in the industry.

While Shahid Kapoor will enthrall the audience with his captivating performance on a medley of hit songs including ‘Munni Badnam Hui‘, Bollywood beauties Kareena Kapoor, Bipasha Basu and Anushka Sharma will leave the audience wanting more. While Kareena Kapoor and Bipasha Basu dance to the songs of their latest movie releases, Anushka sharma will sway to the tunes of the evergreen Hindi songs.

Watch the ever ravishing Rekha bring the evening alive with her harmonious singing to the tunes of ‘Oo la la‘ as she receives a special MAX Stardust award -"Role model of the industry".

Viewers are sure to be enthralled with the lavish sets of the Kamla Pasand MAX Stardust awards. Infused with archaic and arty structures of Paris, including the iconic Eifel Tower and coupled with lasers, special effects, lighting and acoustics, it is sure to create a breathtaking audio and visual impact.

So don‘t miss this dazzling night of Kamla Pasand MAX STARDUST AWARDS 2012 on February 26th at 8pm, ONLY ON MAX!

Mumbai? Welcome G.One this New Year as he greets you on Star GOLD with the World Television Premiere of the most talked about film of 2011 ? Ra.One on the 21st of January at 9 PM.

With the leadership of the Hindi Movie Genre under its belt, the World TV Premiere of Ra.One will further cement Star GOLD?s efforts of entertaining viewers with the biggest and the best of Bollywood. With Ra.One, the channel brings alive the age old premise that good always overcomes evil. After all ?Superhero banta nahi hai muscle ya metal parts se, Superhero banta hai sirf apne HART se?. Through this premiere, G.One will inspire the superhero inside everyone to karo their dil ki.

The World TV Premiere of Ra.One is being promoted on Star GOLD with support from the Star Network and a couple of other channels. Besides TV, Print and Outdoor in select cities coupled with a ?Ra.One Photo Mash up Application on Facebook is being utilized to sustain the excitement for the premiere on the channel.

Hemal Jhaveri, General Manager, STAR Gold, said, ?2011 was a very exciting year for us with Star Gold starting afresh and propelling ourselves as leaders in the category. Our investments in creating a strong movie portfolio paid off and the focus is now on creating a great consumer experience. We welcomed 2012 as leaders and intend to enthrall our viewers with many more premieres in the coming year to become the first port of call for Hindi movies in India.?

Directed by Anubhav Sinha, Ra One is the story of Shekhar (Shah Rukh Khan), a video game designer trying hard to fit-in in his son, Prateek?s cool world. Shekhar on his wife Sonia?s (Kareena Kapoor) request uses his son?s idea, and creates a game with the antagonist RA One, stronger than the protagonist, G.One. With the firm?s new technology that enables digital characters? to come to life, RA One (Arjun Rampal) enters the real world and kills Shekhar. In order to kill RA One, Prateek brings G.One (Shah Rukh Khan) to life. Is G.One powerful enough to destroy RA One or does RA One use his evil forces to conquer the world? Does Sonia get Shekhar back in the form of G.One?

Watch Shah Rukh Khan ?Karo his Dil Ki? in India?s first sci-fi superhero film only on Star Gold this Saturday, 21st January at 9 pm.
 

MUMBAI: ETC BOLLYWOOD BUSINESS AWARDS enters into its second year to applaud the dream merchants who minted highest amount of monies for Bollywood in the year 2011. India?s first Bollywood channel ETC is all set to unveil the second ETC BOLLYWOOD BUSINESS AWARDS on 9th January, 2012 at 8:30 PM.

Of the approximate 120 films released this year 5 films (Ready, Bodyguard, Singham, RA.One and Don2) saw domestic box office collections of more than INR 100 crores each; while some more, most notably The Dirty Picture (INR 80 cr), Zindagi Na Milegi Dobara (INR 92 cr) and Rockstar (INR 67 cr) came close. This year also included quite a few hits and successes that have raked in the moolah. Bollywood collected a total of INR 1740 crores from the Indian BO. Add the revenue garnered from overseas and satellite rights and it goes up to a whopping INR 2590 crores!

With domestic BO collections of 2 hundred crores plus movies under her belt, Kareena Kapoor emerged as the unquestionable money spinner female actor this year. "Receiving an award wherein you are being adjudged considering the economic quotient as a cornerstone for mapping the success, gives you a sense of pride. I?ve always maintained that commercial success is as important as the critical success of a movie. A commercially successful movie pays evidence to the fact that viewers loved watching your movie. I appreciate the initiative, ETC Bollywood Business Awards, which recognizes the awardees by evaluating BO performance. I thank my viewers, people who I have worked with and ETC for appreciating my work and giving its due recognition." said Kareena on being presented the ETC Most Profitable Actress Award.

While Salman Khan won the ETC Most Profitable Actor (India) Award, his arch nemesis the King of Bollywood Shahrukh Khan won the ETC Most Profitable Actor (Overseas) Award.

"Now I can safely say ?har mulk ki public mujhe dhoondti hai?", quipped the Don Khan, on receiving the ETC Most Profitable Actor (Overseas) Award. On receiving the ETC Best Marketed Movie of the year Award and the ETC Highest Single Day Collection Award, both for RA.One, SRK said, "RA.One, Bollywood?s most expensive movie was my dream project. It feels great that my long cherished dream has been applauded by the viewers and moreover acknowledged by ETC Bollywood Business Awards; which gives its verdict only on the basis of Box Office collections. These two awards are a reply to all the naysayers who tried to discredit my film. Allah has been very kind to me and helped me to entertain my audiences and it is quite literally my audience?s love that has fetched me these awards. Inshallah! I?ll continue to entertain my audiences and make it to this award in years to come."

Speaking about this unique initiative Anurag Bedi, Business Head, ETC, said, "We started ETC Bollywood Business Awards last year, after having identified the need to evaluate Bollywood on the basis of commerce. From the first look of a film to interacting with actors, directors, producers, marketers, musicians to bringing out BO reports ? with every film we undertake a journey as intense as the filmmakers. This initiative is our way recognizing the various people and entities, associated with a film, which are equally as important as people visible on-screen."

And it is precisely for this reason that ETC Bollywood Business Awards have increased the number of categories from 13 last year to 18 this year. Innovative categories include Most Popular Trailer, BO Surprise Hit of the Year, and Excellence in International Distribution et al.

The success of 2011 augurs well for Bollywood and the biggest winner will be the Indian viewer. Sums up Komal Nahta, Host, ETC Bollywood Business, "This has been a fine year for Bollywood with 5 films earning upwards of INR 100 cr each and quite a number of hits and successes. This initiative is a just recognition of Bollywood?s achievements and I hope our industry enjoys continued success in 2012!" Cheers to that! We say?.