Mumbai: HISTORY TV18 continues to rule the TVR chart with its show ?Pawn Stars? tops the genre with a commendable 0.18 TVR. Out of top 10 programmes of the genre, 5 are on History TV18.

What?s interesting to note is that each of these shows belongs to a different sub-genre within Factual Entertainment, which is indicative of HISTORY TV18?s promise of having differentiated & a variety of programming through superlative content.

Pawn Stars - a reality series that showcases the lifestyle & work of pawnbrokers in Las Vegas Chasing Mummies, the series follows legendary archaeologist Dr. Zahi Hawass as he pursues one of the most challenging and exciting jobs in the world: discovering new archaeological finds while managing digs throughout Egypt. While ?Invention Intervention? features innovative product ideas.

The success of HISTORY TV18?s sub-genres is a noteworthy point particularly because over the last few years the Factual Entertainment genre has been dominated by a heavy dose of ?survival? based shows by other genre channels, which incidentally have considerable representation in this weeks list.

Moreover, this also indicates audience preference for variety & differentiated content, values that have formed the bed-rock of HISTORY?s novel programming approach. This coupled with the fact that HISTORY TV18?s continues to lead the genre in Time Spent per Viewer, highlighting stickiness towards its varied content.

The channel which created history by becoming the leader in the factual entertainment genre in 1Mn+ towns including metros continued its domination this week with 30% market share* vis-?-vis Discovery?s 27% and Nat Geo?s 15%. HISTORY TV18?s launch has also helped grow the genre by an unprecedented 60%.(*Source: SEC CS AB 15+, 1 Mn+ towns, All days, 0600-2400 hrs)

Mumbai: HISTORY TV18 continued its dream run this week with a stellar performance across board. Besides leading viewership numbers in key markets, four of HISTORY TV18?s primetime shows feature in the top 10 shows of the genre:

? INVENTION INTERVENTION: 3rd top rated show with 0.17 TVR

? DIGGING FOR THE TRUTH: 4th top rated show with 0.15 TVR

? PAWN STARS: 6th top rated show with 0.14 TVR

? LAST WOMAN STANDING: 9th top rated show with 0.13 TVR

What?s interesting to note is that each of these shows belongs to a different sub-genre within Factual Entertainment, which is indicative of HISTORY TV18?s promise of having differentiated & a variety of programming through superlative content. While ?Invention Intervention? features innovative product ideas, ?Digging For Truth? unearths famous archeological mysteries. ?Pawn Stars? showcases a family running ?pawn? shop while ?Last Woman Standing? brings to fore an exciting clash of civilizations featuring 5 western athletes competing with native tribes. The success of other sub-genres is a noteworthy point particularly because over the last few years the Factual Entertainment genre has been dominated by a heavy dose of ?survival? based shows.

Moreover, this also indicates audience preference for variety & differentiated content, values that have formed the bed-rock of HISTORY?s novel programming approach. This coupled with the fact that HISTORY TV18?s continues to lead the genre in Time Spent per Viewer, highlighting stickiness towards its varied content.

The channel which created history by becoming the leader in the factual entertainment genre in 6 metros market cluster continued its domination with an average 31% market share vis-?-vis Discovery?s 28% and Nat Geo?s 15%, while strengthening its position in the 1Mn+ markets. HISTORY TV18?s launch has also helped grow the genre by an unprecedented 60%.

All these points underscore HISTORY TV18?s dominant position, shaking-up the genre through pioneering innovation.

MUMBAI: Eminent climatologists predict that another ?Great Flood? is going to hit the world soon. Ever thought what will happen to our civilization after that? Will we survive or die? To know more about this apocalyptic scenario, tune in to ?Earth under Water? a special show this Earth Day, at 9 pm, on HISTORY TV18.

This eye-opening documentary talks about key research and expert views on the cataclysm, revealing what impact it could have on our world. It narrates the terrifying consequence of CO2 emissions through collated scientific evidences, archive footage, location photography and CGI from different sources. Together, it paints a chilling picture of the world, as the sea level is constantly rising from between one and seventy metres.

The show highlights extensive research and studies compiled by NASA astro-biologist and paleontologist Professor Peter Ward along with a group of respected American climatologists. It also features conversations with experts and politicians on what measures can be taken to stop the current rise of CO2 emissions, and explore how extreme engineering can help remedy such situations.

Catch the special - "Earth under Water", this April 21st 2012 at 9 pm only on HISTORY TV18.

New Delhi: The ?History? channel has found a novel way to reach out to the community by launching a ?Take a Veteran to School Day? as part of its community outreach programme.

Veteran Retd Commodore Vijay Jerath, winner of the Vir Chakra in the 1971 war with Pakistan, was today taken to the Delhi Public School where he interacted with students, enthusiastically discussing historical events from across the world.

This national initiative will link veterans of all ages with young people in our schools and communities. It is timely, topical, and non-partisan and will help strengthen ties in our communities and bring history to life in classrooms. The activity will provide Indian veterans an opportunity to educate students about their experiences and allow them to share personal stories about their service to our country. The School Outreach initiatives are conceptualized to capture the interest of the students. It breaks free from the textbook method of teaching History, making learning a truly lively, engaging and interactive session for the students.

?We are extremely proud to bring the Take a Veteran to School program to (schools in Mumbai and Delhi) because it not only honors veterans for their service but also educates students through the personal stories veterans share with them. By introducing these veterans face to face with our students, we hope to enable them to appreciate and value the heroic men and women who have honorably served our great country. We are privileged to have (number) outstanding veterans join us in our initiative.? said Ajay Chacko, President, A+E Networks I TV18.

Veterans representing service spanning across India?s Independence struggle to the more recent Kargil war interacted with school students of DPS. The Veteran, Retd Commodore Vijay Jerath, winner of the Vir Chakra in the 1971 war with Pakistan graced the occasion. For the past three years now, the Take a Veteran to School Day national initiative in the US has been connecting veterans of all ages with young people, educators and local elected officials in communities nationwide. History Channel provides Take a Veteran to School resources to 200,000+ K-12 educators including lesson plans, how-to guides and streaming video via a dedicated website, www.veterans.com.

From the greatest generation to the latest generation, veterans have shared their stories and received appreciation of both students and community members.

In December last year, HISTORY TV18 along with CBSE, presented the Heritage Quiz 2011, which involved approximately 1000 schools affiliated to the board.

Mumbai: HISTORY TV18 the world?s leading factual entertainment channel, which launched on India?s television screens in October, has extended its lead from the No. 1 position in the 6 metros market cluster to all of urban India. History was made when the channel became a leader in the metros within a month of its debut; and now in a short span of 4 months HISTORY TV 18 has emerged as the numero uno in the 1Mn+ market cluster as well. The lead in the 1Mn+(including metros) market cluster is a significant one since it contributes 70% viewership to the factual entertainment and is home to approximately 70% of affluent India.

HISTORY TV18 garnered 32% market share vis-?-vis Discovery?s 27% and National Geographic?s 15% in 1Mn+ towns including metros in TAM CS15+ AB. It continues to consolidate leadership in the metros with a market share of 39%.The numbers are also in line with HISTORY TV18?s launch promise of broad-basing the factual entertainment genre. Since its launch, HISTORY TV18 has added an unprecedented impetus to the genre, growing it by 59% (Week 6?12 v/s Week 38-41?11), while continuing to gain leadership within the genre.

What?s more, HISTORY TV18 continues to garner the highest time spent per viewer with 44 mins vis-?-vis Discovery (23 mins) and Nat Geo (16 mins). A lead it has maintained since its launch, which is an indication of differentiated programming and also of the superlative content being aired on the channel. The channel?s content is lively, fast paced and gripping and cuts across genres of factual entertainment like action, adventure, science & technology, contemporary history, survival, real life drama and food & travel.

Close on the heels of the channel?s initiatives across all functions- distribution thrust, marketing lead activities, programming mix and the launch of the 7th language- Gujarati, besides English, Hindi, Marathi, Tamil, Telugu & Bengali, HISTORY TV18 continues to scale new heights and set new benchmarks in the genre. The channel, with its distinct look and refreshing feel has changed the manner in which factual entertainment is perceived besides bringing about some far-reaching changes across the genre through its innovative outreach & digital initiatives. HISTORY TV18?s thriving Facebook community is more than 4.4 lac strong, while a path-breaking partnership with CBSE reaches out to more than 10,000 schools. Even from an advertiser?s perspective, HISTORY TV18 has caused a stir in the business by making buyers take a re look at existing pricing strategies of channels within the genre.

With a connectivity of 50 million households across on leading cable TV platforms such as HATHWAY CABLE, IN CABLE, DEN Networks and leading DTH platforms such as TATA Sky,

DISH TV and AIRTEL, HISTORY TV18 reaches out to over 70 million viewers across India since its launch.

Mumbai: Will our world, as we know it come to an end because of forces from within? This February HISTORY TV18 takes viewers beneath the surface of the earth into a world of tectonic wonder. As a part of the special show, HISTORY TV18 will explore one of the most deadly and perplexing mysteries that surrounds planet earth: Megaquake 10.0.

The largest quake ever recorded was a 9.5 earthquake off of Chile in 1960, but new research shows how even larger quakes close to 10.0 just might be possible. Megaquake 10.0 reveals how a real 10.0 might actually happen on US soil -in places you might not expect and how these events can cascade across the globe. Through interviews with top earthquake experts and cutting edge scientific experiments, the special episode reveals that more than three billion people on earth are in immediate danger from the next big one!

Scientists offer insight into how and where a 10.0 magnitude earthquake could strike. Computer simulations will demonstrate what would unfold underwater and around the world if a 10.0 Megaquake struck different fault lines in the U.S.

An earthquake of 10.0 has never been recorded but it is said to occur once every 2500 years, capable of destroying the entire civilization. Few natural disasters are as cataclysmic and destructive as a Megaquake.

Catch the destructive power of nature and its impact on human civilization non-stop for two hours on "Megaquake 10.0" on HISTORY TV18 on February 4th at 9pm.