• Outdoor industry shows promising growth curve in 2014

    MUMBAI:  One of India’s premier outdoor advertising agency - Global Advertisers - revealed that it has witnessed prom

  • Global Advertisers acquired premium sites at Bandra Absolutely clutter free visibility from 16 angles

    Submitted by ITV Production on Apr 25

    MUMBAI: Global Advertisers- India’s premier out-of-home agency has acquired two premium hoarding sites in Bandra. Global’s new hoardings of super size 120x40 are located at Bandra Reclamation, giving an advertiser, larger than life image for their brand. For a successful OOH campaign, location plays a key role, therefore as a media agency Global has taken nothing but the best for their client.

    Bandra is Mumbai’s one of the most high profile area: it has Mumbai’s biggest business hub –Bandra Kurla Complex and top celebrities like Shahrukh Khan, Aamir Khan, Salman Khan, Sachin Tendulkar and many more industry stalwarts reside in Bandra. Making it hot favorite amongst advertisers to penetrate high income class.

    These sites are brightly illuminated which grabs the attention of a commuter quickly. They are also situated at a central traffic junction where they will face slow traffic from north, south and west Mumbai. And, most importantly this site will enable advertisers to bring out best of the innovations on large size display.

    Sanjeev Gupta, MD, Global Advertisers says that “the hoarding is extremely powerful in nature; thousands of commuter are looking at the billboard day and night. Sectors like Bank, Automobile, Entertainment and Real-estate would get highest benefit from these sites. We at Global always strive hard to give the best solution to our clients in most economical budget and this site is an example for the same.”

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  • Global Advertisers launches innovative schemes for brands

    Submitted by ITV Production on Apr 18

    Mumbai: India?s integrated outdoor advertising solution providing agency, Global Advertisers has launched wide range of schemes in this summer for emerging industries such as healthcare, apparel and hotels. The scheme aims at such brands which have limited budget for branding & marketing this season. Under the scheme, these brands can avail 360 degree visibility via our Rotational Plans, Barter Plans, Cross Branding opportunities at cutting-edge prices. In an attempt to provide discernible presence in the market, Global?s new schemes are affordable and transparent for new entrants.

    Recently, Global has executed successful brand awareness campaign of Seven Hills Hospital, Dr. Batra?s Clinic, Richfeel, Titan Eye, Pramanik, Kimaya, Grand Hometel Hotel and many more. Some of the brands are first time advertisers on OOH media, but they have realized the power of outdoor advertising in generating sales and creating brand?s image in the mind of target customers.

    Sanjeev Gupta, MD, Global Advertisers said ?Global has been providing great level of exposure to FMCG, Telecom and other prominent brands in metros, Tier II & Tier III cities. But with our new scheme, we expect to engage new industries/sectors with us. Our campaigns are highly innovative and strategically positioned which help new players to create a niche for themselves. Our teams at Global assist them with trendy options to fetch the largest share of their market.?

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  • Global Advertisers kicks off social awareness campaign for Ogaan Cancer Foundation

    Submitted by ITV Production on Oct 19

    Mumbai: Global Advertisers, the premier agency of outdoor advertising is once again chosen to execute social awareness campaign. In association with Ogaan Cancer Foundation, Global has supported the cause by providing its premier hoardings across Mumbai.

    As per the reports, one in 22 women in India is likely to suffer from breast cancer; In fact, one woman is diagnosed with the disease every 6.5 minutes! The rise is being documented mainly in the metros, but it can be safely said that many cases in rural areas go unnoticed.

    Therefore, early detection is the best prevention possible, and so, every men & women should not only be aware, but take action immediately.

    Global Advertisers has always been very aggressive for such social initiatives, large size hoardings at prominent locations are effectively communicating the message to the masses.

    In addition, the entire team of Global has come forward to support the cause by participating in ?Wear Pink to Wok? initiative of Ogaan.

    Managing Director of Global Advertisers, Sanjeev Gupta said ?We are delighted to be associated with Ogaan Cancer Foundation for such a noble cause, once again. We have ensured that our hoardings communicate the message to large number of viewers. We will always be there to support Ogaan in their future initiatives.?

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  • Global Advertisers kicks off Kimaya?s outdoor campaign

    Submitted by ITV Production on Jul 13

    Mumbai: July 13,2012: Kimaya, the first Indian fashion house, has initiated a sales promotion campaign with Global Advertisers. The campaign targets the HNI segment customer, and has the two-point objective of increasing footfalls and spread awareness about Kimaya‘s monsoon sale, across Mumbai. The message is being communicated through Global‘s large size hoardings that have been effectively communicating Kimaya‘s glamorous offerings to their consumers 24X7.

    Commenting on the campaign, Sanjeev Gupta, the Managing Director, Global Advertisers, has said, ?The impact of the campaign has matched our expectations. We have executed the Kimaya sale campaign quiet effectively. Our research team spend some time choosing hoardings that will help Kimaya generate sustained footfalls over the sale period. We were helped in our efforts by the glamorous creatives on the hoardings that further enhanced our reach and helped us connect with the target consumer. We are looking forward to a great turnaround at the stores.?

    For the last 17 years, Global has delivered quality and innovative outdoor solutions, to clients across India. Adopting an unconventional focus on OOH with a presence in a variety of areas, including hoardings, railways, bus, and neon displays, Global works closely with its clients to find fresh ways to facilitate better returns on ad spend for its clients.

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  • Global advertisers exercise caution; Indians unaffected yet

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