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ASICS launches online marketplace in India

Fitness brand ASICS has announced the launch of its e-commerce website for the Indian market. The newly launched website is a one-stop destination for all ASICS products across its categories and has been specifically introduced to meet the growing demand in the country with a focus on catering to...

MAM Marketing Brands
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Big B launches campaign for Lux Inferno ahead of winter

LUX Industries manufactures more than 300 products across 14 brands under its belt, such as Lux Venus, GenX, Lux Cozi, ONN, Lyra, Cott’swool, Inferno etc.

MAM Media and Advertising Ad Campaigns
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Amazon Q3 results fall short of Wall Street expectations

E-commerce giant Amazon could not beat Wall Street expectation with its revenue and fourth quarter guidance in its third quarter earnings despite turning in a record profit. The company has reported a $2.9 billion profit for the three months ending in September topping $1 billion for the fourth...

iWorld e-commerce
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Amazon scaling up investment for Indian marketplace biz

E-commerce giant Amazon has invested additional Rs 2,700 crore for its Indian marketplace unit at a time when it continues to battle its local rival Flipkart along with investing about Rs 100 crore for food retail business in India, according to a report from Mint.

iWorld e-commerce
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Flipkart, Amazon reduce ad spends on Google

With Google launching an e-commerce platform in the near future, the country’s largest online retail stores, Flipkart and Amazon India, have slashed advertising spends on the web-search company. Both the players see this as a serious threat, as a Mint report quoted two people, familiar with the...

MAM Marketing Brands

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