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E-commerce ad wars are the result of marketing myopia: experts

Is competition in e-commerce campaign wars deterring creative innovation? Indiantelevision.com seeks industry opinion.

MAM Marketing MAM
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E-commerce players’ 2015 ad spends in India pegged at Rs 3900+ crore: NASSCOM

The report titled “Start-up India – Momentous Rise of the Indian Start-up Ecosystem” was released on the side-lines of NASSCOM Product Conclave 2015 in Bengaluru.

iWorld Broadband
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CNN International to air special coverage on growing India

In this special programming week, CNN will look at the auto sector as a barometer of India's growing consumerism, its indigenous Silicon Valley changing gears to become a front running technology hub, the revival of ancient art form for modern markets and e-commerce lessons from traditional...

Television TV Channels News Broadcasting
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Asianet News CEO Chinta Shyamsundar quits; eyes e-commerce space

Shyamsundar put in his paper after a six year stint with the network.

Television TV Channels People
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“As VOD market grows, brands need to up their advertising budget:” Meera Chopra

Chopra feels that advertisers need to grow their advertising budget, which can be distributed across all platforms.

iWorld Video On Demand

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