Mumbai: STAR Pravah has achieved new heights in Wk 13?12 as the channel was crowned Maharashtra?s No 1 Channel beating its existing HGE and MGE competition with an impressive 240 GRPs. According to TAM; the channel beat its own record 234 GRPs in Wk 5?12 making it Maharashtra?s most viewed channel in the past week.

STAR Pravah offers its viewers the right mix of Marathi fiction and movie content including the recently launched fiction show Devyani and the World Television Premiere of National Award winning Best Film, Deool. STAR Pravah has been consistently growing over weeks and in a process of generating unique and fresh content for the audiences. STAR Pravah has assumed leadership in Maharashtra beating its MGE competitors and is now in a close leader amongst its HGE counterparts in Maharashtra. In Mumbai the channel has garnered a whopping 300 GRPs while it leads the Pune market with 373 GRPs.

Shrabani Deodhar, Head of Programming, STAR Pravah, says, ?STAR Pravah has always been inclined to delivering the best of variety entertainment to our audiences and offering some of the unique and never seen before concepts. We are immensely happy with the overwhelming response from our viewers.?

STAR Pravah boasts of path breaking shows like Pudhcha Paul, Swapnanchya Palikadle, Bhanda Saukhya Bhare that have been slot leaders at their respective time slots at 7.30 pm, 8 pm and 6.30 pm. In week 13?12, Pudhcha Paul (7.30 pm) and Swapnanchya Palikadle (8.00 pm) fetched the highest TVR across MGE with a 4.2 and 4 TVR respectively. STAR Pravah also ranks No 1 with a maximum of 114 GRPs in the weekday day time part cutting across its HGE and MGE competition. Continuing its legacy of premiering some of the best Marathi blockbusters, the channel will be soon airing National Award Winner Best Marathi Film Shala in the month of April exclusively for its viewers.

Commenting on this notable feat, Yogesh Manwani, VP Marketing, STAR Pravah says,? We are extremely happy with the support our viewers have shown towards us and the ratings are a proof of their appreciation of our efforts. We promise to continue to deliver a wide variety of entertainment that the viewers have never seen before."

Mumbai: It is a common belief that marriages are made in heaven which we solemnize during our existence; however there is a stark difference between dreams and reality! STAR Pravah, Maharashtra?s No 1 General Entertainment Channel brings alive this thought through its newest fiction ?Devyani?. The show launches on March 19th, Monday - Saturday at 8.30 pm replacing Bandh Reshmanche.

?Devyani? is the story of a young girl whose life witnesses a sea change as she enters the wedlock with her obsessive and uncouth lover Sangram Vikhe Patil. While Devyani is a simple girl who believes in her father?s principles, Sangram is a complete opposite who never follows rules in his life and is his own master. The show changes course when Sangram falls head over heels with Devyani and is hell bent on winning her while Devyani?s marriage has been arranged with Dr Namit. The show introduces Shivani Surve and Sangram in lead roles, while the versatile Nagesh Bhonsale makes his come back to Marathi GEC space. Nagesh Bhonsale will be seen playing the head of Vikhe Patil family, father of Sangram. Known for his stellar performances in the past, Nagesh is bound to enthrall the audiences in a never seen before avatar this time around.

Shrabani Deodhar, Head of Programming, STAR Pravah, says" Devyani is a simple story of a girl whose life undergoes a huge transformation once she enters the phase of marriage. We are sure the audiences would establish a connect with Devyani and her will to overcome all difficulties."

The show is produced by Anuj Saxena?s Maverick Productions in association with Swapna Waghmare Joshi and Sanjay Memane. After a successful stint in the South, Anuj Saxena now enters the Marathi GEC Space with Devyani.

Commenting on the show, Yogesh Manwani, VP Marketing says," STAR Pravah?s constant efforts have been to depict various shades of human relationships in a different light. With Devyani, we touch upon the unbreakable bond of marriage. We hope our viewers will show a positive response to Devyani as they have been towards other fiction and nonfiction offerings."

As a part of the unique marketing initiative, STAR Pravah?s Mumbai and Pune viewers will get an exclusive opportunity to interact with the cast of Devyani. A special ?Haldi Kunku? activity will be organized across 50 societies that have been identified across Mumbai and Pune.