MUMBAI: Best-selling boy band?s ?Home Coming Live in Orlando? Concert on Saturday & Sunday at 8 P.M.

They are hailed are the best-selling boy band of all time. Backstreet Boys? soulful music has captured many ears and hearts over the years? They have outlasted their peers and continue to create successful music albums after arriving on the international scene over 16 years ago! BIG CBS SPARK, the ultimate music destination, now brings you one of the most popular concerts of the Backstreet Boys from their very own hometown ? Orlando. Book your seats as the channel airs Backstreet Boys? Home Coming Live in Orlando concert on 9th & 10th June, 2012 at 8 P.M only on SPARK LIVEWIRE - the one stop station for all concerts of the biggest artists and bands.

Home Coming Live in Orlando is arguably the best concert by the group performing in their best element for their home fans. A treat for Backstreet fans, the concert features solo performances from each band member in addition to renditions of some of their most popular hits like Everybody, Quit Playin? Games (With My Heart), We?ve Got It Goin? On, As Long as You Love Me and many more.

Backstreet Boys? hold the rare distinction of being one of a few groups whose first seven albums have reached the top 10 on the Billboard 200.

Watch Backstreet Boys? ?Home Coming Live in Orlando? concert on Saturday and Sunday, June 9 & 10, at 8 P.M only on BIG CBS SPARK.

Mumbai: Milestone Brandcom, a leading and fastest growing integrated Out-of- Home brand communications agency in India breaks an exciting campaign, cutting through the monotonous displays out-of-home, to announce the launch of the Tata Docomo Brand store across MPCG.

Docomo has launched over 15 new Brand Stores across MPCG. The media mandate was to generate awareness & create buzz & hype around the newly launched stores.

Today, mobile services are not merely used for calling your loved ones. The role a telecom operator plays in our day to day lives goes way beyond the basic functionality of making a phone call. The concept behind the BRAND STORES is to convey to the audiences, with Tata DOCOMO life is much more than just talking, that Tata Docomo understands the various expectations of their customers to fit their life in a store.

?The communication objective was to generate maximum footfalls to the store and urge the audiences to live the dynamic world. The strategy adopted was that of location branding, by being present within a kilometer radius of the stores to announce the arrival of Tata Docomo in the consumers? neighbourhood? said Imtiyaz Vilatra, Founder Member & Managing Partner at Milestone Brandcom.

Milestone Brandcom creatively depicted the exciting theme of ?fitting in an entire life in a store? with an actual car mounted on a billboard in Bhopal with some suitcases stacked up on it. The car was outlined with white led lights along its edges to give it an attractive glow during the night catching a good visibility & glow in the night almost up to 200-300 meters. While the actual creative displayed a car with luggage piled up on its top, the OOH innovation replaced it with actual car and real luggage, making it stand out and get talked about. So much was the impact that almost all leading dailies captured the innovation and wrote about it in press.

Somdev Sen, Head of Marketing at Tata Docomo (MP&CG), said, ?People buy newspapers to read news, people tune in to radio for music, or watch Television for news and entertainment ? hence advertising is looked upon as an interruption. But Outdoor is the only medium where advertising is not an interruption but a welcome platform for information dissemination. We wanted to infuse life into an otherwise static medium; and this initiative by Milestone has not only managed to grab mindshare but also noticed attention from press and got great PR coverage which is impressive?.