Mumbai: Encompass, India?s leading experiential marketing agency that offers integrated solutions to the most admired brands in India won 10 metals at the recently concluded WOW awards here in Mumbai.

Encompass, took home 3 Golds, 4 Silvers and 3 Bronzes for their stellar work on their brands P&G, HSBC, Microsoft, Airtel, Petrotech and Radio Mirchi to name a few.

?We have the most diversified win across categories. The awards recognize our work across Brand Activation, Best Convention, Brand Connect, Education Tours, and Best Launch event for our clients?, says Roshan Abbas, Managing Director, Encompass.

WOW Awards is the industry benchmark for excellence in brand experience creation. It is a platform established to acknowledge the rising importance of the Live brand experiences industry. The 2012 edition of WOW Awards saw 784 entries in 27 categories ranging from WOW Promos to WOW MICE, WOW LIVE, WOW Media and new additions such as Brand Experience of the Year and Integrated Marketing Campaign of the Year.

The WOW Awards Jury consists of marketers from varied sectors; chairing the jury this year, was Anisha Motwani, Director and Chief Marketing Officer, Max Life Insurance.

Mumbai: As India gets ready to host the pulsating Formula One race for the second time, CNBC-TV18 is all set to create the fervor of the ultimate motorsports fiesta with ?Overdrive on Track?. The award winning show on the channel, ?Overdrive?, has strategically created a special four part series going beyond the threshold of racing tracks. The series will not only bring viewers close to the actions from Buddh International Circuit but will also provide them with an overall perspective of the sport. The series is packed with various interesting anecdotes that will elucidate viewers about competing teams and drivers, the technology involved in F1 apart from the investments, revenue and profitability associated with the motorsports extravaganza. The highlight of the series will be India?s F1 connect, with spotlight on the Indian sponsors, players and also on the impact of F1 on Indian motorsports scenario.

Viewers will get a 360 degree perspective on F1, starting from the recap of the debut year of Indian Grand Prix, to a comprehensive analysis of the F1 business. CNBC TV18?s team will interact with key stakeholders likes of Mr. Askari Zaidi from Jaypee Group, Indian Motorsports Head, Mr. Vicky Chandhok and sponsors like Airtel & Vodafone to understand their stakes involved and how they plan to obtain maximum returns. The On-track race management team will provide an inside view of the functioning of a modern F1 race weekend. The series will also bring the audience up-close and personal with key teams & drivers, team principles and senior F1 journalists who will be a part of the annual speeding glory. Also, viewers will get acquainted with the cutting-edge technology that forms the vertebrae of F1. The series will culminate with a comprehensive review of the 2nd Indian Grand Prix and enlighten viewers about the future of one of the most high-maintenance sports.

Part 1 Airing on Saturday, October 13th at 11:30 am & 10:30 pm on CNBC TV18

MUMBAI: MOVIES NOW, India?s No. 1 English Movie Channel, brings a revolutionary experience in High Definition with Avatar. Directed by James Cameron, Avatar has raised the bar of cinematic experience with its unique, charismatic and overwhelming characterization & path-breaking technology. Watch the Biggest Blockbuster ever made on August 15, 2012 at 12:00 noon and 9:00 pm only on MOVIES NOW.

Cameron took over a decade to make this epic masterpiece. The highest grosser ever, the movie has won over 70 awards in the year of release and been nominated for Nine Academy Awards including Best Picture and Best Director.

Capturing the imagination of the viewers like never before, Avatar explores the hidden secrets of the other world called Pandora. The man-made computer programme called Avatar, visits this exquisite land of mystery and adventure with their minds and transform into the most beautiful creatures called the Na?vis.

Known for its astute sense of marketing, MOVIES NOW has gone that extra mile to give its viewers a real experience of Avatar as the Na?vis take over. The channel is carrying out an extensive outdoor campaign across Mumbai, Delhi, Kolkatta, Bangalore and Chennai with impactful 3D illusion layout which provide an ecstatic life-like simulation and bring alive the experience of Avatar. The channel is also reaching out the youngsters across 50 Caf? Coffee Day outlets and 19 PVR Cinemas through innovative branding. Viewers can also catch a glimpse of the digital innovative campaign on www.facebook.com/moviesnow where Hollywood has turned into Na?vi Land!

Avatar is presented by Airtel, powered by Royale with Teflon in association with GE & New Ponds pure white & Kohler.

An absolute must watch this Independence Day at 12:00 noon and 9:00 pm only on MOVIES NOW

MUMBAI: BBH India has rolled out an ad campaign for Airtel?s initiative ?Rising Stars?.

Rising Stars is a football talent hunt across India, Sri Lanka and Bangladesh to find the best young football players in South Asia. The winners will be sent by Airtel on an all-expense paid seven-day training schedule to the Manchester United Soccer School in the UK. It will be a 3-month long programme held across eight cities in India with two preliminary rounds of selection. The players who then make it to the final round will be judged by scouts from Manchester United.

This association with Man U will help Airtel cut across a whole new set of young people on a topic that?s extremely close to their hearts - football, the company said.

The program is targeted at children in the age-group of 14-16 years. To create buzz amongst the TG Airtel has created a special Facebook page. Aspirants can register on the site and check out training videos, download pictures, play games and become part of the Airtel Rising Stars fan club.

The comprehensive communication campaign is conceptualised by BBH India. The central idea of the campaign is "If you are the best football talent in South Asia, Airtel will give you a chance to learn to play the United way."

The agency has also launched TVCs as well as the shorter films that have been shot by Ram Madhvani of Equinox Films. The launch TVC aims to create "excitement" among the TG and showcase the "largeness" of this initiative. The short films are stories that will be used to keep the buzz alive and get more kids to register for Airtel Rising Stars.

The communication will also be rolled out in print, outdoor and few other mediums to support the TVC.

The media agency working on the account is Madison.

Mumbai: As India eagerly awaits the kick off of Aamir Khan?s TV debut with Satyamev Jayate, brand Airtel today announced its association with the show as title sponsor. Sponsored by Airtel, Satyamev Jayate is a new non-fiction TV show which marks the TV debut of actor Aamir Khan - who will be hosting the show has also conceptualized as well as produced it. The show aims to tackle burning social issues and features the stories of real people.

Steered by actor-producer Aamir Khan, the soon to debut show Saytamev Jayate is all set to create a new wave in the world of reality television in India. ?As a brand for the masses, Airtel has always taken the lead in associating with events, shows and initiatives that resonate well with the preferences of today?s India. The theme of connecting with people across India is a common focus for both Satyamev Jayate and brand Airtel. We are excited to be associated with this show and look forward to the role it will play in entertaining the masses while bringing inspiring stories to the fore? said Bharat Bambawale, Director ? Global Brand, Bharti Airtel. Specifically for Satyamev Jayate, Airtel has reduced the cost of SMSes to the show from Rs 3 to Re 1 ? all revenue collected via SMS will be donated by the company towards charity.

Satyamev Jayate will be aired in over 8 languages across Star TV network channels and Doordarshan at 11 am on every Sunday starting 6th May 2012 - a first in the history of Indian television wherein a show will be simulcast on 9 channels including DD.

As part of this integration, brand Airtel will be associated with the show via integrations like Airtel 3G video calls to participants, exclusive availability of Satyamev Jayate title track on Hello Tunes for Airtel customers, transfer of donation amount to NGOs through airtel money etc. Channels airing the show are - Star Plus, Star Utsav, Star World, Star Jalsa, Star Pravah, Vijay TV, Asianet, ETV Telugu and Doordarshan.