Mumbai: Outdoor advertising is emerging as a hot favourite of real estate players in the Mumbai market once again. Global Advertisers, India?s premier outdoor agency in its class, is witnessing an impressive growth in the demand for outdoor inventories from developers this festive season.

Such campaigns are rebranding, sale as well as brand awareness initiatives.

Global recently executed a rebranding campaign for Rajesh builders (now known as Rajesh Life Spaces) and also helped create a larger-than-life brand image for the new properties of the Lodha Group, the Wadhwa Group and Hubtown ( formerly known as Ackruti City). These campaigns were planned, strategised and executed by Global?s business and luxury segment team.

Sanjeev Gupta, Managing Director, Global Advertisers, says he is glad that the real estate sector was finally making a strong comeback. "Our team has given 360 degree brand visibility across Mumbai to our clients. Large size hoardings, transit media, street furniture have been the favorites of our real estate clients who trust our team?s extensive media research and planning backup. Despite the widespread challenges dogging the economy, the OOH industry is showing excellent growth this year. For us, much of this happy story is being scripted by our real estate clients whose long association with us is a proof our commitment to innovative thinking, flexible approach and disciplined conception, planning and execution of campaigns handled by us.?