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Address the advertising challenges in the digital world to convert the non-believers

MUMBAI: What do you do when you have a discussion to moderate, a ready panel of speakers on stage, but your audience is even less than the number of speakers? Well, you take the mike and charge forward without a care in world - not to put on a show, but because some issues need a serious,...

Specials Event Coverage Ficci Frames
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Speaker lineup at Goafest 2016 shows great promise

New Delni, 31 March: For those in the media, advertising and marketing sector, attendance at Goafest has become compulsory for the sheer number of people they get to interact with and perhaps finalise deals with. And this is apart from the knowledge imparted by veterans and even newcomers in these...

MAM Marketing MAM
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KPMG-FICCI: TV industry to touch Rs 1,09,700 crore by 2020

MUMBAI: If 2015 was a good year for media and entertainment industry with a growth rate of 12.8 per cent taking it to Rs 1157 billion,(RS 1,15,700 crore) with advertising revenues touching Rs 475 billion (Rs 47,500 crore), 2016 promises to be even better. Estimates show that the industry is to...

Specials Event Coverage Ficci Frames
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Around 2000 delegates expected for Kyoorius's Zee MELT 2016 marketing and advertising meet in August in Delhi

MUMBAI: ZEE MELT 2016 - a festival bringing together advertising, digital, marketing, emerging technologies and the media & PR industry ? is to be held in August in Delhi, bringing more than 2000 creative and marketing people to discuss, inspire and learn through sharing and interaction. The...

Television TV Channels GECs
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Myntra's new campaign says AllAboutYourStyle to women

MUMBAI: The popular assumption is shopping grooming and clothes are an integral part of a woman's existence. That maybe so, but isn?t what women wear guided by the stereotypes that prevail against the fairer sex? Myntra's new laid back yet powerful campaign takes on the stereotypes associated with...

MAM Media and Advertising Ad Campaigns

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