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WWE partners Vuclip for 'Direct-To-Fans' mobile service

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MUMBAI: Video on demand (VOD) platform Vuclip has partnered with World Wrestling Entertainment (WWE) to engage WWE fans in emerging markets of the world with video clips on their mobile phones. Through this partnership, Vuclip will make available WWE’s video clips on the Vuclip service in the markets of India, Africa, Middle East and South East Asia.

Via this arrangement, WWE fans can stream the following mix of video clips on their mobile devices: match highlights such as Slam of the Week from both RAW and Smackdown; The Vault, a flashback to a monumental match; WWE Classics from legends of the past; and WWE Countdown which shows favourite superstars and match moments.

Vuclip director and head of distribution Nikhil Naik said, “For more than three decades, WWE has been entertaining its fans across the world. With emerging markets such as India and Africa seen as ‘Mobile first’ markets, Vuclip will help pave the way for engaging WWE’s fan base in these countries along with deepening the engagement in the Middle Eastern and South East Asian markets. We are happy to offer WWE fans premium mobile entertainment in these markets.”

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