iWorld

SonyLiv leverages Clevertap to gain greater understanding, segment, engage & track users

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2017/06/05/SODHI%20AND%20THOMAS.jpg?itok=KwnL4EBi

MUMBAI: Analytics and engagement technology provider CleverTap has announced that Sony Pictures Networks India Private Limited (SPN) has selected the company’s platform for real-time behavioral data and user insights for its SonyLIV video on demand (VOD) service. A pioneer of over-the-top (OTT), SPN will leverage CleverTap to gain greater understanding of their users while improving their ability to segment, engage and track them throughout the user lifecycle.

CleverTap, with offices in San Francisco, New York, LA, Mumbai and Bangalore, provides a comprehensive behavioral analytics and user engagement suite that enables brands to identify, target, measure and monetise users across mobile and web. SonyLIV provides multi-screen engagement to users on all devices.

CleverTap’s unique combination of analytics and engagement tools is achieving rapid adoption around the world for its ability to offer developers and marketers like SonyLIV a powerful solution for designing and implementing timely, personalized and impactful growth strategies. The platform’s capabilities for real-time analytics and segmentation along with multi-channel messaging, A/B testing and personalization support the application of data-based insights to drive stronger and more valuable long-term customer relationships.

“The proliferation of mobile and web apps in the digital world leads to confusion, and it’s getting increasingly difficult for developers to rise above the noise. A few years ago, just building an app was enough to capture user attention. Now it’s only the first step,” said CleverTap CEO Sunil Thomas. “Today, developers need in-depth understanding of their users along with relevant and actionable insights to even begin achieving their business objectives. In other words, the better you understand your customer, the better you can serve them.”

“Having analytics and engagement within the same platform is critical to our customer acquisition and retention strategy,” stated SonyLIV EVP and Head of Digital Business Uday Sodhi. “CleverTap’s advanced segmentation engine allows us to track, analyze and target the right customers in real-time and send timely, contextual messages using their powerful Live User Segments feature. The platform’s powerful campaign management tool has also enabled us to lift engagement, and its robust technology offers us complete confidence that CleverTap can scale with us as we achieve exponential user growth.”

CleverTap is able to support such massive use cases because of the technology innovations and engineering enhancements that go into the platform everyday. It’s scalable, secure architecture quickly processes millions of data points in a fraction of a second and gives businesses access to real-time user insights that help influence their app engagement strategy.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/16/netflix.jpg?itok=CzN3ckEx
Analysts express mixed views on Netflix Q2 growth

Given the ferocity of Netflix's growth, a Forbes report had predicted its impressive Q1 2018 result to continue in Q2 as well. In first quarter 2018, Netflix exceeded user addition forecasts along with a 43 per cent year over year growth. Forbes predicted growth in revenue and subscribers in Q2...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/14/Ajit-Mohan.jpg?itok=kl5BqXAr
Hotstar and the art of managing traffic spikes

Ajit Mohan sits back in his chair on the 26 floor of Urmi Estate in Mumbai his chest swelling with pride as he reads what he has just posted on LinkedIn.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/14/ambani.jpg?itok=iNmpVJjc
Powered by Jio, RIL touches $100 bn market cap

Reliance Industries becomes the second company to hit $100 billion market capitalisation after TCS in 2018.

iWorld Telecom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/14/time.jpg?itok=-5NuyiWC
US DOJ to appeal AT&T-Time Warner deal

The US Department of Justice (DOJ) will appeal the AT&T-Time Warner merger approval which was cleared last month by a lower court.

iWorld Telecom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/14/zeemundo.jpg?itok=ZrhcSRVx
Zee Mundo launches OTT service for Bollywood fans in Lat-Am

Bollywood’s in demand in Latin America. And to cater to this, Zee Mundo, the local channel has launched its OTT platform Zee Mundo Play so Spanish speaking Bollywood fans can watch content from their mobile devices.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/14/amazon.jpg?itok=2EMBtGU2
Amazon woos Prime Day shoppers with more Prime Video and Music content

Amazon Prime Day’s second edition, featuring more than one million deals, is starting this Monday.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/14/espn.jpg?itok=TOqxJozK
ESPNcricinfo launches new, reimagined app

ESPNcricinfo's news website recently launched a new and reimagined app on its 25th anniversary celebration this year.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/13/mukesh.jpg?itok=aL_veecw
Mukesh Ambani pips Jack Ma to be Asia’s richest

Indian business tycoon Mukesh Ambani overtook Alibaba group founder Jack Ma on Friday to become richest person in Asia.

iWorld Telecom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/13/scared-games.jpg?itok=zux_JOSX
Netflix original 'Sacred Games' gets entangled in legalities

Even as Netflix’s Sacred Games gets entangled in legal tangle, media reports suggested MIB is mulling content guidelines for web series, as per a report by Republic TV.

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories