iWorld

Of Weaving Entertainment, digitally!

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2017/07/15/%E0%A4%85%E0%A4%97%E0%A5%8D%E0%A4%97%E0%A5%8D%E0%A4%97.jpg?itok=p2i-ZZ7m

MUMBAI: How would be the combination and its resultant be when one of the partners of a new venture would want to create and sell dreams and the other whips up and plays with numbers like a magician.

An established actor and a business wizard have together started Weaving Entertainment Pvt Ltd., a film, television and digital production company. The duo -- Nandish Sandhu and Gaurav Aggarwal -- not only partnered in the production house but also co-own Ahmedabad Express team of the Box Cricket League.

The ten-year old journey of friendship between Sandhu and Aggarwal has lately translated into a business partnership. Aggarwal took a stake in Sandhu’s team and now it has become a business alliance -- a new venture comprising a six-member crack team which is in talks with digital players for making web series.

Says Aggarwal: “Last year, we partnered Ahmedabad Express, and that’s how our friendship became a business tie-up. We thought of starting our own production house, and hence -- 'Weaving' was born." "Our production house is open to the idea of making television series too," he added.

In December 2016, the production house launched its short film -- The Girl In Red, based on the short film ‘Gutthi’ which was written and directed by Abhishek Chatterjee. The Girl In Red got over two million views.

"For the film, we did not compromise on anything at all. We made sure we have the best quality -- in terms of talent, equipment and artistes. Making optimum use of our budget, we made the best products, and got a terrific response. That was the first encouragement to march ahead," Aggarwal added.

'Weaving' seemed to have weaved its magic into the hearts and minds of publishers, broadcasters and the viewers. "The Gift' was the second successful product by 'Weaving' which was now made for SonyLiv. Mandira Bedi, Gul Panag and Kushal Punjabi were the leading artistes in The Gift," Aggarwal said.

And Sandhu, best known for his role in shows such as Uttaran and Beintehaan, said: “I am into acting, which I plan to continue doing. I have been acting for other producers. But, after a point of time in your career, with your experience -- you feel like doing a lot of changes during production." Does one have the power and independence to make changes?

Sandhu believes: "Your own production company gives you the liberty to make changes that you believe in. Your own company gives you the liberty to create content that you always dreamt of."

Forming a worthwhile company is one aspect of the business. It must have a sustainable business model too. In a creative industry, the duo believes, money is important but creative satisfaction is primary. "If one is not satisfied with the product it will not going to work," the duo said.

"The revenue model, however changes from project to project,” says Sandhu. Aggarwal added, “In our first film, we didn’t even think about it. We took up the opportunity as we liked the concept and the script, and it suited our budget too."

"The second film we did was not as smooth as we had a pre-decided budget. But, we went ahead and shot it. After our film aired on SonyLiv, people started recognising our work, and here we are -- working on various projects, now,” says the duo.

What about the type and quality of products they make? There are two ways of doing it. "One is a short-term goal and the other, long-term goal. In the former, people make videos wherein they put in the video anything and everything they have at their disposal because they are running after views," says Sandhu. He insists that they had a long-term goal which is why they were making quality products.

With the television background, why had they not thought of making products for the small screen? "Creative liberty," Sandhu said, "is what attracted them towards the digital media." Aggarwal echoed the thought, and said the digital platform, which is not restricted to any geography, helps them satisfy their creative itch. "It was amazing to see the kind of response (views) our first film got from across the globe -- North America, Canada, Bangladesh and Pakistan, apart from India."

The exposure and experience of working in film and television production is helping generate and execute ideas in the digital world -- ideas that are doing well, and raking in the moolah!

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/20/anil.jpg?itok=53OebPp2
Vidooly ranks BloombergQuint as most popular biz news publisher on FB video

Bloomberg|Quint, a business and financial news company, continues its rapid rise as the leading integrated business news platform in the country. In its June report, digital video analytics provider, Vidooly has rated Bloomberg|Quint as the ninth most popular news brand among new-age news...

iWorld Social Media
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/19/Ranveer_Singh-Colgate_MAX.jpg?itok=YbhnNFkB
YouTube: Ten ads clock 2.3 mn hrs of watch time in Q2 '17, 180 mn Indians watching monthly

MUMBAI: YouTube released the Q2’17 India Ads Leaderboard, a list of the top ads and promoted videos that Indian audiences consumed during the second quarter of the year. These ten ads clocked an astounding 2.3 million hours of watch time, with mobile devices accounting for 82% of the watch time....

iWorld Social Media
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/18/Vaguine.jpg?itok=uyvsa-eW
Paywizard's Vaguine joins Ownzones as SVP, to elevate European presence

MUMBAI: Continuing its expansion throughout Western and Eastern Europe, Ownzones Media Network, the OTT EntTech company, has named Serge Vaguine as Senior Vice President, Business Development.  Vaguine will be based in London. The announcement was made today by Douglas Lee, Head of Programming at...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/17/hdfc.jpg?itok=GBQEkY06
OTT's first digital talent hunt for kids launched on Voot

HDFC Life, a private life insurance company, has announced the return of HDFC Life Young Stars Season 2 in partnership with Voot, a Video-on-Demand platform from Viacom18.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/17/Manoj_Sinha.jpg?itok=6KJbybmS
Broadband: Futuristic policy to deal with communication & entertainment challenges

NEW DELHI: The communications ministry has initiated a move to relook at the current telecom policy as data is going to drive the industry rather than voice in view of the exponential increase in broadband usage and smartphones which were vehicle of both communication and entertainment.

iWorld Broadband
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/17/archana.jpg?itok=7snOv0Vu
Ditto TV has the largest paid OTT subscriber base in India, says Zeel's Z5 head Archana Anand

MUMBAI: Even as Zee Entertainment Enterprises Ltd has got it right on the television front, questions have time and again been raised that it has not got its act together on digital. However, ever since the digital business was handed over to Essel Group chairman Subhash Chandra’s younger son Amit...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/17/Untitled-1.jpg?itok=MTeL3GkK
Broadband subs growth slows further, wireline broadband loses subs

BENGALURU: The growth of broadband subscribers has been slowing over the past few months. Telecom Regulatory Authority of India data for the month of May 2017 (as on 31 May 2017) indicates that wireless internet subscribers increased by just 0.22 percent in May-17 to 272.85 million from 265.43...

iWorld Broadband
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/13/spectranet.jpg?itok=nbrCnGUm
Spectranet ranked as fastest FTTH for June 2017

Spectranet, India’s first 100% fibre broadband service provider today announced that it has been ranked as the fastest FTTH provider by Netflix. They have been ranked number 2 in the overall ISP rankings basis their primetime performance on Netflix, world’s leading internet television network with...

iWorld Broadband
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/13/Vivek-Couto.jpg?itok=qARf694q
Indian online video to grow to US 1.6 bn at 35 percent CAGR by 2022

MUMBAI: Media Partners Asia (MPA) estimates that the Indian online video industry generated approximately US$ 230 million in total sales in 2016, and is on course to reach approximately US$340 million in 2017. MPA projects a 35 percent CAGR to 2022 as total industry sales top US$1.6 billion....

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories