iWorld

India’s video content budget up by 14% in 2017: MPA

The growth is purely driven by pay-TV

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/07/09/mpa.jpg?itok=RnkVk57C

MUMBAI: The video content expenditure for TV, movie and online video across India, Korea and Southeast Asia’s five biggest growth markets (Indonesia, Malaysia, the Philippines, Thailand and Vietnam) has seen a growth of eight per cent in 2017 to reach $10.2 billion, according to the 2018 edition of Asia Video Content Dynamics from analyst firm Media Partners Asia (MPA).

India’s video content budget soared by 14 per cent to $4.2 billion in 2017, purely driven by pay-TV. Content investment in India’s online video market is also growing rapidly, driven by competition among well-capitalised global and local platforms. This trend is expected to continue over the next three years.

India is followed by Korea, where investment in video content increased by seven per cent over the year to approach $3 billion. The investment in Korea is also starting to accelerate and will continue to do so over the course of 2018-19. Growth here will likely accelerate when China eventually lifts its ban on Korean dramas, movies and talent.

The biggest contributors to aggregate incremental growth in video content spend across the seven markets in 2017 were pay-TV (38 per cent) and online video (30 per cent).

MPA VP Stephen Laslocky said, “In general, content investment dynamics are favourable with content investment growing. Pay-TV content costs in the surveyed markets grew five per cent, led by India and Korea, driven by local entertainment and sports.”

Free to air content investment was up by six per cent in 2017. Scale and growth in free to air content investment are largely attributable to Korea, the Philippines, Thailand and Indonesia, driven by local entertainment.

Film production budgets in the surveyed markets were up 10 per cent, driven by Korea and India. Online video investment is growing rapidly from a low base, up almost 80 per cent during 2017.

Laslocky believes that rising competitive intensity is driving up online video content costs as rival platforms produce and acquire local series and movies, especially in India and Korea. “We expect online video content investment to also pick up in emerging markets across Southeast Asia, led by Indonesia and the Philippines,” he added.

Malaysian market witnessed a decline in video content investment in 2017 mainly due to Astro cutting spend on international pay channels. The outlook for Malaysia could improve as new government policies bolster economic growth, broadening consumer spend and ad dollars.

Growth in production spend across emerging Southeast Asia markets was generally satisfactory in 2017, according to the report.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/22/monster.jpg?itok=wFJ55p93
Insight TV, 4K UHD producer and channel provider, partners with monster energy for india, The Fast Life

MUMBAI: Insight TV, the world’s leading broadcaster and producer of native 4K UHD adventure sports and lifestyle content, has joined forces with energy drink company Monster Energy to co-produce Jndia, The Fast Life, a documentary film featuring the incredible story of female drag-car racer Jndia...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/22/netflix.jpg?itok=BkYE2HDH
Welcome to the continent // Netflix drops teaser trailer of the witcher at san diego international comic-con

MUMBAI: Fans in Hall H were treated to the first look at the highly anticipated new series The Witcher  at San Diego Comic Con 2019 on Friday, July 19 when star Henry Cavill previewed the teaser trailer for the room. Yvette Nicole Brown (“Community,” “Mom”) moderated the panel discussion with...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/22/voot.jpg?itok=zsJLyxHA
VOOT Kids licenses children’s content from Oxford University Press

MUMBAI: Viacom18 Media Pvt. Ltd’s digital arm Viacom18 Digital Ventures has gone live with India’s most inclusive kids’ entertainment and fun learning OTT application: VOOT Kids.  Catering to the digitally native kids’ ecosystem, VOOT Kids is all set to redefine entertainment and pedagogy through a...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/22/manish.jpg?itok=Z1gEr_2t
Vodafone Idea offers customers exclusive acess to ZEE5 theatre

MUMBAI: Vodafone Idea, India’s leading telecom operator and ZEE5, India’s fastest growing OTT platform have come together to make ZEE5 Theatre available to its subscribers on the go. With this exclusive offer, subscribers can now tune in to ZEE5 Theatre, a live channel available on Vodafone Play...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/22/zee5.jpg?itok=oTeKQplg
ZEE5 to test cheaper mobile-only plans, eyes 80 million MAUs by March

Zee Entertainment Enterprises Ltd’s video streaming service ZEE5 has made quite a splash since its entry in India’s competitive OTT landscape. In just 15 months of launch, the Tarun Katial-led streamer has 61.5 million monthly active users (MAUs), clocking 31 minutes of average time spent per day.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/20/Tata_Sky-Broadband.jpg?itok=Ujk8bDwg
Tata Sky revises pricing of broadband plans

Direct-to-home operator Tata Sky has revised the pricing of its newly rolled out broadband plans. While the data plans were announced last August, latest plans come with more data on offer at lower prices.

iWorld Broadband
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/20/YouTube_Music.jpg?itok=0itHyISV
YouTube Music enables users to flip between song and music video

YouTube Music has introduced a feature for its user that enables them to flip between listening to a song and watching that song’s music video without any interruption. If a video is available, the top of the app’s screen will now have two buttons that say ‘song’ and ‘video’.

iWorld Social Media
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/20/Mukesh_Ambani_800.jpg?itok=Xu9mwlmY
Jio PAT at Rs 891 cr; FTTH beta trails encouraging

Mukesh Dhirubhai Ambani’s largest startup company in the world – Reliance Jio Infocomm Limited (Jio) reported 6.1 percent growth in standalone profit after taxes (PAT) at Rs 891 crore for the quarter ended 30 June 2019 (Q1 2020, quarter or period under review) as compared to the Rs 840 crore in the...

iWorld Telecom
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/20/broadband.jpg?itok=lsN2Eajs
Broadband subs growth still sluggish in May 2019

India’s broadband subscribers growth has slowed down over the past few months according to data released by Telecom Regulatory Authority of India (TRAI). For the first time in 17 months, two consecutive months saw subscribers grow less than 1 crore (10 million, 100 lakh) per month.

iWorld Broadband

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories