iWorld
×

From online fandom to offline craze: YouTube Fan Fest 2016

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/internet-images/2016/03/21/Youtube.jpg?itok=9G0BsWnM

MUMBAI: Starstruck would be the right word to describe the thousands of fans who came to enjoy the YouTube Fan Fest 2016 which went live on 18 March 2016 at the NSCI in Mumbai. It was nothing short of a big ticket award show or a concert where your favourite rock star makes an appearance, with YouTube Stars setting the red carpet on fire, which was organised for first time in this year. And rightly so! With over millions of subscribers and several contracts to their name, YouTubers like TVF, AIB, Kanan Gill, Superwoman, and Connor Franta are nothing short of celebrities in this digital age.

The Red Carpet

The day was marked with high tension and excitement amongst the audience which took to the streets to show love for favourite YouTubers. Flashing cameras, selfie sticks and screaming fans were a common sight. Hundreds of teens, preteens and twenty somethings were seen flocking the space, trying to get a glimpse or maybe a photo or even get lucky and shake hands with their favourite star. The YouTubers also didn’t lose any chance to shower their fans with attention and clicked several selfies and signed many autographs for them.

Opening with EDM

By the time the fanfare outside settled down, the theatre inside was already packed with the audience, with everyone waiting for the stellar action to begin with EDM king Nucleya’s performance. And what a performance it was! As the familiar beats exploded through the auditorium, people were seen bobbing up and down on their seats, unable to contain their excitement. The sound was well produced, and the technical team made sure there was no jarring at the low base notes. Nucleya played a medley of his top tracks - Street BoyLaung GawachaAkkad Bakkad, and many more, and the familiar dance beats got the audience off their seats. He was soon joined onstage by his rapper Naezy and Abish Mathew who also surprised everyone with his amazing rapping skills. Abish Mathew stayed back on stage after the performance to host the rest of the show.

High on Music

Nucleya paved the way for the folks from the very popular comedy channel East India Company.  Though only three of the seven member group were present at the Fan Fest, they entertained their fans with their familiar comedic flavour while also giving a glimpse of their new property EIC Outrage. The trio was soon joined onstage by musician Kenny Sebastian who ended up teaching fans how to do an English and Hindi fusion song in a hilarious way. Sebastian took dibs at artists who took old Hindi songs and added English lyrics to them. Was he hinting at popular YouTube star from the UK, Arjun, who was also performing at the Fan Fest? Arjun is known for his cover renditions of Hindi songs, sung with English lyrics.

The next big act to take the stage by storm was Indian Jam Project, which is famous for taking popular theme songs and giving them an Indian classical rendering. Their powerful music and vocals easily won everyone’s heart. IJM and a few more musical acts set the stage for the super stars of the night, All India Bakchod aka AIB, who brought in their flavour of comedy live on stage. The four thoroughly entertained the audience which only stopped screaming and laughing to hear the jokes. Their short act left everyone wanting for more.

Fantastic Franta

The screams soon multiplied as international YouTube star Connor Franta was introduced on stage. Emotions were high amongst the crowd as several diehard fans had tears in their eyes at the sight of Connor. As if that wasn’t enough, a few more millions of views and subscribers were added to the stage when Kanan Gill and Biswa joined him. The duo acted as temporary emcees for the session and was tasked with organising an interactive round with Connor and his fans from the crowd. A quick snappy Q and A got the crowd guessing, from Conor’s first written book to what holiday destination he wants to visit.

Shout out to South

This year’s YouTube Fan Fest also saw a series of acts from South India which reflected the growth of original content creators on YouTube there. It couldn’t be helped that Viva Boyz and The Madras Meter didn’t garner as much fandom at the event, because their regional fanbase wasn’t reflected in the crowd present in the auditorium. While they failed to have the same response as the veterans in the field like TVF and AIB, acts like the Chennai based PutChutney did a fairly good job for its YouTube Fan Fest appearance. The comedy group SNG also put up a good show with its impromptu acts and interactive session, but Being Indian’s duo Ayushman and Khattar clearly stole the show with their amazing fan presence.

When it comes to live singing, Maati Baani also had the crowd cheering through powerful music and heady visuals in the background. After a few hits and misses, it was international YouTube star Arjun’s turn. He charmed the fans with his sweet smile and magnetic personality.  Raising the bar with her awesome vocals, Shirley Setia joined Arjun along with Kurt Hugo Schneider who gave music on keyboard. Schneider even sang a few Hindi lines, much to the audience’s delight.

The Finishing blows

This was followed by what was perhaps the most powerful live musical act of the night with Sanam. Staying true to their reputation, the boys rocked the stage with the high octane vocals and equally heart thumping instrumental beats. They turned YouTube Fan Fest to a rock concert. The only thing that could top it off was Lilly Singh Aka Superwoman who is considered the queen of YouTube space, especially when it comes to India. This US based star, has recently moved to LA after completing her world tour A Trip To Unicorn Island. Superwoman entered the stage like a true super star atop an auto-rickshaw that was driven on to the stage. Joining her was her favourite collaborating artist of many songs, Humble The Poet. She danced to the beats of her popular hits like IVIVI and Leh, while crazy fans couldn’t stop themselves from screaming out loud. There couldn’t have been a better way to close the curtains of the digital to offline magnum opus!

YouTube Fan Fest 2016 was clearly an upgrade from last year’s edition. Not only did it increase the number of artists from 14 to 30, and added several more millions of views to the stage, it became a lot more inclusive of the regional talent that is currently budding in India, especially in the south. It successfully set digital viewers and fans to aspire to become creators themselves.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/23/chanpreet.jpg?itok=kJP74MtU
Chanpreet Arora appointed CEO of Vice Media India

Vice Media India has a new sheriff in town. Chanpreet Arora has been appointed as the CEO of the company and is working from the Vice office in Delhi.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/23/Salil_Kapoor.jpg?itok=Vnf7S5Vp
Hooq to maintain its Hollywood focus in India

MUMBAI: Content differentiates the platform and hook the consumers. To become a differentiator, VoD platform Hooq differentiated its offering by not diluting its energy into various verticals.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/22/amazon.jpg?itok=6wIkDXEO
Amazon Prime Music ties up with Saregama

Amazon announced its partnership with Saregama to stream the label’s catalog of 117,000 tracks on Amazon Prime Music when the ad-free music streaming service launches in India.Saregama has one of the largest and the most coveted Indian music selections across multiple Indian languages. It offers a...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/22/hotstar.jpg?itok=IJq0RunE
Leaving a Job is never easy, Hotstar gives you the best ways to #QuitInStyle

In a field as exciting and opportunity-abundant as technology, a job that’s mediocre, mundane or downright mechanical just won’t cut it anymore. But, there’s never really an easy way to say goodbye. Is there? With its new #QuitInStyle series, Hotstar, India’s leading premium streaming platform,...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/20/FilmStruck.jpg?itok=er1h7VMN
Turner International announces SVOD service FilmStruck

MUMBAI: Turner International’s Digital Ventures & Innovation (DV&I) Group and Warner Bros Digital Networks (WBDN) have announced a joint venture to launch a new, multi-territory movie-streaming service called FilmStruck.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/20/Mukesh-Ambani.jpg?itok=SLjRR2PE
RIL's Rs 2.35 lakh crore investments in Jio start to payoff

BENGALURU: Mukesh Dhirubhai Ambani-run Reliance Industries Ltd (RIL) has invested a massive amount of money into the largest start-up in the world–Reliance Jio Infocomm Ltd (Jio). The RIL financials for the quarter ended 31 December 2017 (Q3 2018, quarter under review) showed that its digital...

iWorld Telecom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/inter_1.jpg?itok=e6sfDxjG
Intertrust and Jjadooz announce partnership to deliver virtual reality experiences to indian cinemas

Intertrust Technologies Corporation, the world’s leading provider of digital rights management and secure content delivery solutions, and Jadooz, a provider of Virtual Reality (VR) content, today announced a partnership to bring the first of its kind VR entertainment to cinemas in mid-size cities...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/RISHI.jpg?itok=2Yq_k4lB
Times Bridge invests in MUBI streaming service

MUMBAI: The investment arm of the Times of India group, Times Bridge, and Danish film-maker Nicolas Winding Refn have invested in specialty streaming service MUBI. The terms of the deal remain undisclosed but are understood to be similar to the revised arrangements under which China’s Huanxi Media...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/TiVo.jpg?itok=Y8Typygf
TiVo's new deal with Google includes YouTube TV

MUMBAI: TiVo Corporation, a global player in entertainment technology and audience insights, today announced that Google has expanded its multi-year patent licence agreement to include YouTube TV. The agreement covers Google’s use of TiVo’s patented technologies worldwide and offers a license for...

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories