iWorld

Diwali for poor: SonyLiv, UNICEF call for #FairStart

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/10/28/diwali-800x800.jpg?itok=-LLTWiGX

NEW DELHI: A #FairStart campaign which seeks to offer a better future to the underprivileged children through financial empowerment has been launched by the digital entertainment platform SonyLiv in collaboration with UNICEF for a short film on the subject.

The film invites viewers to make contributions towards the goal of equal opportunity in whichever way they can. The poignant film sheds light on how many grudge the circumstances until they see someone who is less fortunate yet more content with the smaller joys of life.

The video explores how street children revel in Diwali festivities and a small gift by an onlooker can enhance their joy manifold. It underlines the fact that the true spirit of Diwali lies not in extravagant spending, but in sharing the festive joy with others. The video ends with a heartfelt appeal to the viewers to donate to the #FairStart campaign and share their good fortune with those less privileged than them.

With #FairStart, UNICEF has joined hands with SonyLiv to address the persisting inequities that large groups of children in India face and is aimed at engaging public debate and ensuring every child can have a fair chance in life. SonyLiv?s Diwali video supports this noble initiative by fostering greater public involvement and raising awareness about issues affecting the survival, growth and development of children in India. The heart-warming video can be viewed on YouTube, as well as on SonyLiv?s web and mobile platforms.

Make India, Ek India Happywala.

Link: http://www.sonyliv.com/details/short%20film/5187347703001/

Donate here: http://bit.ly/FairStartLIV

SonyLiv EVP and head ? digital business Uday Sodhi said, ?Children are the future; they are the builders of tomorrow?s India, the cornerstones of a better nation. This year, we at SonyLiv are focussing on sharing the festive joy with those who need it the most ? the children. Through our Diwali video, we aim to highlight how just a small donation can bring untold happiness and joy in the life of an underprivileged child. We would urge all viewers to contribute to this initiative and truly help in giving a #FairStart to children across the country. As a specialised content provider, SonyLiv has taken initiatives on special occasions in the past e.g. Independence Day, Diwali ? last year, reaching out to the millennials by leaving behind a social message.?

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/paytm.jpg?itok=NXuhGUck
Paytm Money enables ‘UPI Payment’ facility for Mutual Fund Investments

Paytm Money - India's largest online only platform for Mutual Fund investments & the wholly owned subsidiary of One97 Communications Limited which owns the brand Paytm, today announced that its investors can now make mutual fund investments using UPI based payment mode on the app.

iWorld e-commerce
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/insta_0.jpg?itok=yPWoeSHU
Instagram's Year In Review sees heart emoji top the charts

Facebook-owned photo and video-sharing platform Instagram has released its ‘Year In Review’ 2018 report, sharing all the different ways Instagram's global community expressed itself to get closer to the people – and things – they love.

iWorld Social Media
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/12/jkn.jpg?itok=1AhFWTiq
IndiaCast partners JKN Media to bring Indian content to Thailand

In a bid to strengthen its international foothold and provide unparalleled entertainment to the transnational viewers, IndiaCast Media Distribution - the domestic and international distribution arm of Viacom18 and TV18

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/12/swati.jpg?itok=k6UaO6Nj
Netflix’s Swati Shetty steps down

Netflix international originals and acquisitions director for India Swati Shetty has put down her papers after a successful stint of more than two years with the company.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/12/paytm.jpg?itok=B_GtOF6l
Paytm launches ‘Paytm Cashback Days’ - India’s biggest Payments Festival from 12-16th December 2018

Paytm, the brand owned by One 97 Communications, India’s largest digital payments platform, launched the country’s largest Payments Festival, ‘Paytm Cashback Days’ from 12th to 16th December 2018.

iWorld e-commerce
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/act.jpg?itok=1Y8yc9Hi
ACT Fibernet partners with SonyLIV to strengthen its OTT offerings

ACT Fibernet (Atria Convergence Technologies Ltd.) India’s largest fiber-focused wired broadband ISP

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/12/one.jpg?itok=LD07iUZc
One Digital Entertainment joins hands with Holosuit to bring AR/VR experience to the creators’ World

One Digital Entertainment, India’s leading digital video and creators network, joins hands with Holosuit to bring mixed reality using AR/VR technology to the creators’ world for the first time ever

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/snapdeal.jpg?itok=9tZCYHmf
Snapdeal launches one-stop travel store

E-commerce startup Snapdeal has announced the launch of a curated travel store—a one-stop shop for the travel necessities for all types of destinations including mountains, beaches, and wilderness.

iWorld e-commerce
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/moneycontrol.jpg?itok=KboWr6zQ
Moneycontrol’s podcast tops the iTunes’s ‘Most Downloaded News Shows of 2018’ chart

Moneycontrol, India’s leading financial destination, is set to end the year on a high note. Their podcast, launched earlier this year, has bagged the coveted #1 spot for Most Downloaded News Shows of 2018 on Apple iTunes.

iWorld eNews

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories