Culture Machine launches digital channel Om Bhajan Bhakti


MUMBAI:  Culture Machine has launched its new digital brand on devotion and spirituality, titled "Om Bhajan Bhakti". The channel explores the spiritual and devotional space by providing unique experiences and learning to viewers.

It will combine stories from the world of devotion, pairing them with innovations such as Facebook Live and 360 degree videos of rituals, marking a first on all counts on Facebook. 

The platforms's content caters to the robust spiritual community across the globe, who can experience live streaming of some of the most visited religious places in India and participate in the actual darshan through 360 degree videos and a lot more. 

“Culture Machine's aim is to create great digital media brands that people love. As India goes digital in smaller towns and villages, our endeavour is to create brands that will reflect passions for an emergent digital audience. Facebook offers a rich toolkit for video and has become the platform of choice for us to innovate on, through both our technology and content partnership with them, we are stoked to see ‘Om Bhajan Bhakti’getting off to a great launch," said Culture Machine CEO and co-founder Sameer Pitalwalla.

All devotees who are longing to visit the sacred Shree Siddhivinayak Ganapati Mandir, but are unable to do so, can now virtually offer their prayers and darshans through Facebook Live on Culture Machine’s Facebook page Om Bhajan Bhakti.

The channel also has exclusive live video access to holy shrines across India like Kashi Vishvanath Temple in Varanasi, Somnath temple in Saurashtra on the western coast of Gujarat, Mahavir Mandir dedicated to Lord Hanuman located in Patna and Iskon in Vrindavan.

The content on the channel is beneficial to both learned and laity, as it brings home the main theme in a simple and easy to understand format.

“Devotional content is one of the more popular categories of content in India.Innovative endeavours like ‘Om Bhajan Bhakti’, will provide people an opportunity to engage with and share things that deeply matter to them with family and friends.”said Facebook India media partnerships TV and original content Vishu Ray. 

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