Brazilian TV Producers rebrands as Brazilian Content as per AV trend


MUMBAI: Brazilian TV Producers, BRAVI?s export programme, in partnership with Brazilian Trade and Investment Promotion Agency (Apex-Brasil), will change its name to Brazilian Content from 6 March 2017, and will showcase the new brand at Rio Content Market.

The reason for the change is the new audiovisual market dynamics and the members? profiles which is production of content in wide-ranging formats for several screens. ?This is a worldwide trend. In times of digital content and the growth of the VOD market, mobile and games, the word TV does not cover the full scope of the operation of the companies in the project. Audiovisual production is multiplatform?, says Brazilian Content?s executive manager Rachel do Valle.

The export program has arranged the participation of delegations of Brazilian producers to international events such as MIPCOM (Cannes), NATPE and Kidscreen (both in the USA) for 12 years. Also, it follows the main discussions of the sector at the global market. It has also joined negotiations for the attainment of cooperation agreements of Brazil and governments such as United Kingdom, Israel among others.

BRAVI, the association in charge of carrying out Brazilian Content?s program, has also recently undergone a change in name to include other screens. Before ABPITV, it was renamed Brasil Audiovisual Independente (Brazil Independent Audiovisual), to reinforce its independent nature and not only TV screen.

BRAVI brings together independent audiovisual content producers for television and new media, and has over 600 members in 18 units of the federation, in all of Brazil?s five regions. Brazilian Content is the Brazil Independent Audiovisual (BRAVI) international program.

Latest Reads

India’s ranking falls in latest Netflix ISP speed index

The streaming giant releases a monthly update on which ISPs provide the best primetime Netflix streaming experience.

iWorld Over The Top Services
MX Player's content play for OTT platform launch

In the last two years, India’s media and entertainment industry has witnessed the emergence of several over-the-top (OTT) players. With an ambition to gain a foothold in the burgeoning OTT space, Times Internet recently acquired a majority stake in Seoul-based MX Player. While the company is yet...

iWorld Over The Top Services
Amazon scaling up investment for Indian marketplace biz

E-commerce giant Amazon has invested additional Rs 2,700 crore for its Indian marketplace unit at a time when it continues to battle its local rival Flipkart along with investing about Rs 100 crore for food retail business in India, according to a report from Mint.

iWorld e-commerce
ZEE5 presents “Lal Bahadur Shastri’s death – An unfinished story” India’s biggest cover-up

ZEE5, India’s largest and most comprehensive digital entertainment platform for language contentannounce the launch of “Lal Bahadur Shastri's Death - An Unfinished Story

iWorld Over The Top Services
What's New on HOOQ

HOOQ, Southeast Asia’s largest video on demand service reveals its content line up for the next three months (August – October). Get ready for an exciting three months filled with fresh blockbusters, classic comedies and same-day as U.S. Telecast series.

iWorld Over The Top Services
Laliga lands on facebook in indian subcontinent

In a first-of-a-kind agreement, LaLiga and Facebook today announced that the platform will become the official home for all LaLiga Santander matches in the Indian subcontinent.

iWorld Over The Top Services
Netflix CFO David Wells to quit

After a 14-year stint in the company, Netflix chief financial officer David Wells plans to step down. Since 2010 Wells served as the CFO, at a time when Netflix started to see its growth. However, he will leave after helping the company choose his successor.

iWorld Over The Top Services
Higher production values of OTT content won't put pressure on TV biz: Punit Goenka

With the growth of OTT market, all the big four broadcasters in India have ramped up their investment in digital ventures. To woo the online viewers, OTT platforms are producing high cost shows especially when it comes to originals. While there have been concerns that higher production values of...

iWorld Over The Top Services
MX Player appoints Viraj Jit Singh as Revenue Head

MX Player, the world’s largest local video platform, today announced the appointment of Viraj Jit Singh as its SVP & Head - Revenue .

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories