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Amazon partners Green Gold for kids' entertainment

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MUMBAI: Amazon has partnered with Green Gold Animation in a multi-year content deal. With this deal, the production houses’s future TV episodes and TV movies like Chhota Bheem, Super Bheem, Mighty Raju, etc will be available on the streaming platform for the first time.

Prime members in India will have also have access to Green Gold Animation’s vast library of top-rated shows and movies like Krishna Balaram,Chorr Police, Luv Kush, Vikram and Betaal , Krishna, Chhota Bheem Himalayan Adventure, etc.

“Green Gold Animation is a leading creator of premium kids’ content and Amazon Prime Video is delighted to offer a home to their much-loved content for kids and their families. This partnership will offer Amazon Prime members the very best content for their kids to watch and be delighted by” said Amazon Video India director and country head Nitesh Kripalani. “This is the first step to exclusively bring the best-in-class kids’ entertainment to children in India.”

Amazon Prime already offers unlimited free one-day and two-day delivery to over 100 cities on eligible items from India’s largest selection of products, 30 minutes early access for members on top deals and more benefits for an unparalleled shopping experience.

“We are excited that Chhota Bheem, India’s #1 Kids show for last 9 years would now be available on Amazon Prime Video. Indian Kids will now have better Digital experience with our imaginative content as now they can view their favourite show when they want and where they want, added Green Gold Animation founder Rajiv Chilaka.

The service has also partnered with Johar's Dharma Productions to own exclusive rights to stream all upcoming and backlog of movies under the banner. Whereas the deal with T-Series is only for upcoming releases such as Tum Bin 2 by Anubhav Sinha, Raabta with Sushant Singh Rajput, Noor starring Sonakshi Sinha, and Simran starring Kangana Ranaut.

It recently tied up wth acclaimed filmmaker SS Rajamouli, Graphic India and Arka Mediaworks. With this the magnum opus Baahubali under its content library which will be turned into a new multi-episode animated series titled Baahubali: The Lost Legends.

With an introductory price of Rs 499 for a year after which a prime subscription will cost Rs 999 a year. PrimeVideo will have access to Amazon Original Series, movies and TV shows from India and around the world.

In the U.S., Amazon Prime offers over 40,000 movies and TV shows, a million songs and 500,000 free ebooks for $99 per year. It has begun talks with Bollywood producers and independent production houses for building video content from India. Amazon CEO Jeff Bezos announced that $300 mn (approx Rs 2,000 cr) will be invested in its India unit.

With this, Amazon’s total investment commitment in India goes up to $5 bn.

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