iWorld

420TV VoD to showcase 'wonders of weed,' Cannabis to be $44bn industry

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public?itok=O0F3fnj4

MUMBAI: Recognizing the increasing entrenchment of cannabis in the global zeitgeist, 420 Entertainment Group, comprising OWNZONES Media Network, the upstart global OTT technology/entertainment hybrid company, along with cannabis entrepreneurs Genesis Media and Alex Nahai Enterprises (ANE), will launch 420TV, a new video-on-demand channel, hailing the wonders of weed.

420TV will feature original, multi-episodic series, as well as long- and short-form news, information and entertainment content focusing on all things cannabis. All content will be shot in 4K. The announcement has been made by OWNZONES CEO Dan Goman and ANE CEO Alex Nahai.

Available this fall through the OWNZONES.com platform, 420TV is the first premium 4K video-on-demand network to tap into cannabis? growing prominence in today?s mainstream lifestyle. Cannabis is projected to be a $44 billion industry in the next three years, according to Marijuana Daily News.

420TV expects to attract viewers across generations, ranging from millennials to boomers who are either curious about or converted to the cannabis lifestyle. While the channel will launch on OWNZONES.com, and its mobile applications, it will quickly expand through OWNZONES? worldwide multi-platform distribution network, utilizing the full spectrum of OWNZONES? capabilities, including programming, technology and global distribution.

?The nation?s evolving laws, growing interest and changing attitudes have created a multitude of opportunities to educate, entertain and expand public acceptance of cannabis, in all of its various applications,? said Goman. ?As a hybrid technology and entertainment company, OWNZONES is uniquely positioned to capitalize on the explosive growth of the marijuana industry. We have found the ideal partner in Genesis with years of expertise and credibility in the cannabis business and will provide 420TV a real inside perspective in this burgeoning space.?

?This is an industry with many benefits, and we are creating an effective and engaging means for promoting established companies and new brands to consumers. 420TV will provide that connection. The 4K video on-demand service is just the beginning ? we intend to establish 420TV as a franchise brand for multiple lines of related businesses,? Nahai added.

420TV?s news, information and entertainment programming currently in development includes:
Pot Cast ? Daily news programming chronicling the advent of the legal marijuana industry. With a team of 60 journalists nationwide, Pot Cast will present short-form news segments on the political, business, financial and cultural aspects surrounding the disruptive rise of this new industry. Signature segments include ?Pot-Counter-Pot? and ?This Week in Pot History.?

Medical Marijuana Miracles ? True stories of real people who have used medical marijuana for unique relief of symptoms and diseases.

Marijuana Moguls ? Fascinating series about the bold new entrepreneurs emerging in the cannabis industry.

Cannabis 411 ? An informative and educational series covering every step from how to grow weed to how to consume it.

OWNZONES Programming Head Doug Lee will oversee the original programming line-up and manage the day-to-day business of 420TV. Lee is a seasoned media executive with over 25 years of experience in global entertainment, having held senior programming and channel positions at HBO, News Corp. and MGM Studios.

420TV will deliver dozens of hours of original programming produced exclusively for the multi-platform channel, in addition to acquired long and short form entertainment. Other content categories in development include fashion, comedy, music and animation as well as acquired feature films, documentaries, music and live streaming events.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/Punit-Goenka.jpg?itok=3YeKsOOS
ZEE5 Originals' content cost to be 3x more than TV: Punit Goenka

Zee Entertainment Enterprises Ltd’s (ZEEL) digital venture ZEE5 has shown impressive growth in a very short span. To keep pace with the growth, the Punit Goenka-led company will highly beef up its content investment for originals as well as film titles.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/airtel_0.jpg?itok=V18qau8-
Airtel launches Google Assistant based Digital Customer Care

Airtel smartphone customers will now able to get instant resolution to their frequent account related queries through the Google Assistant.

iWorld Telecom
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/airtel.jpg?itok=KykcwnmM
Airtel’s cable biz under pressure as Jio joins market

More than a tenth of Airtel’s India revenue is generated through its cable business, through broadband and digital TV. And now with Reliance Jio’s entry in the cable market through its acquisition of controlling stakes in DEN Networks and Hathway cables, Airtel is very certain to face pressure in...

iWorld Telecom
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/20/Facebook_800.jpg?itok=OR0GQ8Cb
Facebook planning smart STB for TVs with video calling support

According to a United States news website, Cheddar, social networking company Facebook is working on smart set-top boxes for TV. And according to the sources, the set-top box will be camera equipped. It will also allow video calling along with entertainment services like Facebook’s YouTube...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/20/Jio_800.jpg?itok=pp4vLPSn
Reliance Jio to maintain ARPU lead over Airtel, Vodafone Idea

Indian telecom company, Reliance Jio, is most likely to maintain its lead on average revenue per user (ARPU) over its rivals Bharti Airtel and Vodafone Idea. The telco’s strategy in the market has paid off well by selectively choosing an inordinate share of 4G smartphone users and continuing to...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/net.jpg?itok=iVXsy8xs
Netflix subscriptions to get cheaper in India

Netflix is tuning itself to India’s needs. Netflix chief product officer Gregory Peters said in an earnings call that the company will experiment with cheaper pricing models, betting on India to bring in its next 100 million subscribers for its long-term goal in a bid to increase its growth.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/phonepe.jpg?itok=PFXDvFbf
ZEE5 and PhonePe join hands for an amazing cashback offer

ZEE5, India’s largest multilingual entertainment destination, and PhonePe - India's fastest growing digital payments app have partnered to announce exciting offers on content for customers.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/18/Mukesh-Ambani-800.jpg?itok=2N8bZVJV
Jio and organised retail add to RIL's growth in second quarter

Mukesh Dhirubhai Ambani’s largest startup in the world in the form of Reliance Jio Infocomm Ltd or Jio has only gone from strength to strength since its inception. The mobile and broadband subsidiary of Reliance Industries Ltd (RIL), which is already the largest mobile data carrier in the world...

iWorld Telecom
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/am.jpg?itok=qKK25y8g
Mukesh Ambani's RIL announces acquisition of majority stake in Hathway & DEN Networks

Reliance Industries Limited today announced the following strategic investments.

iWorld Telecom

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories