iWorld

Social Media-the stadium for 2014 World Cup

MUMBAI: Brazil had a reason to cheer this FIFA World Cup season. While it lost the big title, it was still the hub of all the excitement related to the football extravaganza. What is interesting to note is that social media platforms like Facebook and Twitter became another venue where the action unfolded with an audience comprising global fans.

 

The entire span of the World Cup saw a total of 672 million tweets being sent out: the highest number, Twitter has announced so far related to any event.

 

Of the 672 million tweets, a bulk of the conversation was during the live matches. The semi-final between Brazil and Germany saw fans sending out more than 35.6 million tweets —setting a new Twitter record for a single event.

 

The other top four matches were Germany versus Argentina with 32.1 million tweets. Next was Brazil versus Chile which garnered 16.4 million tweets followed by the match between Netherlands and Argentina receiving 14.2 million tweets. Finally it was the Brazil versus Colombia game which got 12.4 million tweets.

 

Three of the top five most-tweeted moments occurred during Brazil’s 7-1 semi-final loss to Germany on 8 July, while the other two moments came in during the final match. The top five moments that generated the biggest peaks of Twitter conversation, measured in tweets per minute (TPM), during the entire tournament was Germany defeating Argentina to win the World Cup final with 6,18,725 TPM. Next was Germany’s Sami Khedira scoring a goal assisted by Mesut Ozil during the semi-final versus Brazil which got 5,80,166 TPM. Germany’s Mario Gotze scoring the winning goal of the World Cup on 13 July generated 5,56,499 TPM. Germany’s Toni Kroos scoring his second goal in the semi final against Brazil was fourth in line with 5,08,601 TPM. Finally, Toni Kroos scoring his third goal during the same semi-final match against Brazil garnered 4,97,425 TPM.

 

The top 10 mentioned players in India during the WC were Lionel Messi, Luis Suarez, Cristiano Ronaldo, James Rodriguez, David Luiz, Robin Van Persie, Neymar Junior, Mesut Ozil, Pepe and Wayne Rooney.

 

While Twitter was buzzing, Facebook wasn’t far behind. 350 million people joined the conversation during the entire span of the World Cup generating 3 billion interactions (posts, comments and likes).

 

Brazil’s demolition by Germany spurred around 66 million people to create more than 200 million Facebook interactions in the semi final match. People thronged to the platform: 10.5 million people from the US in the final and host country Brazil with 10 million. Men in the age group of 18-24 posted on Facebook the most as compared to any other demographic. This was followed by men aged 24-34, women aged 18-24, women aged 24-34 and men aged 13-17.

 

NeymarJr saw the most fan growth on his page since approximately 15 million fans ‘liked’ his page since the beginning of the World Cup.

 

Meanwhile, to give  a perspective of the  fervor and excitement surrounding FIFA World Cup – Vdopia a leader in online and mobile video advertising recently released an info-graphic calling it ‘The ultimate multi-screen event’ after  examining the impact of online and mobile devices on fan interaction with the World Cup.

 

The report found that fans across the Asia Pacific (APAC) region and India were following the FIFA on multiscreens like TV followed by mobiles and then laptops. The most significant trend the report noted was a paradigm shift in consumer’s video consumption behaviour termed as “multi-screen intake” or “platform agnostic” intake. Simplified, it means a typical consumer who was watching the match, checked FIFA updates and shared highlights of his favourite match on his mobile, updating them on Facebook, looking up for some information on their tablet or just sending an email – all during the same time.

 

Some of the finds mentioned that the mobile has become the second most preferred medium in APAC after television with 80 per cent of the respondents looking at television+smartphones. It also said that 2,50,000 Indian unique viewers visited football sites everyday via their mobile. It says that the social buzz volumes in India were the highest between 8:00 pm to 4:00 am.

 

The report further mentions that India saw one of the highest ever online sports audiences in May with 6.5 million viewers who watched 59.7 million sports related videos in May 2014.  The report appropriately sums up that the 2014 FIFA World Cup has been regarded as the ‘most social event ever.’

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/30/amazon02.jpg?itok=amawIEEo
Amazon Prime to air 'Baahubali' animation series

NEW DELHI: The magnum opus 'Baahubali', a film that earned over Rs 6000 million in worldwide box office collections, is now being turned into a new multi-episode animated series titled – "Baahubali: The Lost Legends".

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/30/Untitled-1_20.jpg?itok=oZVvajGz

US National Security Council Senior Director,Cyber Policy, Samir Jain

US hails Indian progress in Internet, cyber security

India and the United States are setting up sub working groups on priority areas to provide a mechanism for continued engagement in the areas of Internet of Things, Standards and Electronics and Internet governance.

iWorld eNews
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/30/Untitled-1_14.jpg?itok=5NDHedvX
Arré to reach larger audiences through SonyLiv platform

Leading multi-media, multi-format digital media brand Arré today announced its partnership with digital entertainment platform SonyLIV from Sony Pictures Networks (SPN) to enable users to watch Arré’s latest web series on its web and mobile platforms.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/30/Netflix.jpg?itok=n-krFbzl
Vibrant Indian policy-making will ensure non-discrimination: Netflix APAC MD

NEW DELHI: Netflix is not only upbeat on the Indian market, but feels the vibrancy in policy-making process here will ensure non-discriminatory access to the Internet for all.

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/29/Untitled-1_0.jpg?itok=YxPJlqhq
Amazon Prime to premier T-Series new films

Amazon’s intent is very clear: amass content, which gives it an unassailable advantage for its OTT service Amazon Prime Video India. With a war chest of $5 billion, it can well afford to. Cricket and movies is what it is focusing on.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/28/Untitled-1_2.jpg?itok=xnc9UF0B
International roaming incoming calls on Airtel to be free

Bharti Airtel, one of India’s largest telecommunications services provider, today announced the launch of its new international roaming (IR) packs that redefine the value proposition for customers traveling abroad, a communique to the BSE stated.

iWorld Telecom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/27/Untitled-1_23.jpg?itok=jM3ILIt7
Online security top concern in Asia Pacific: Internet Society survey

Online security is an area that warrants most urgent attention from policymakers, according to a recent Internet Society (IS) survey on Policy Issues in Asia Pacific.

iWorld eNews
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/27/Untitled-1_0.jpg?itok=p9ZWKD1o
Buyers queuing up to buy Twitter; Disney, Microsoft included

Is Twitter up for sale? If the mounting media reports are to be believed, it most likely is. A queue of potential buyers is reportedly is lining up at its corporate doors. Among them: salesforce.com, Alphabet (google’s parent), Microsoft and Disney.

iWorld Social Media
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/26/Untitled-2.jpg?itok=qPwHiN4r
Amazon Prime, Dharma enter licensing deal

Amazon and Dharma Productions today announced a long-term agreement that will make Prime Video India the subscription streaming home for well-known films and upcoming new releases from Dharma Productions.

iWorld Video On Demand

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories