Social media 'Ae Dil Lets Airbnb' contest starts

Social media 'Ae Dil Lets Airbnb' contest starts

Ae Dil Lets Airbnb

NEW DELHI: A social media contest has been launched to celebrate the upcoming smash release of ‘Ae Dil Hai Mushkil,‘ a Bollywood feature starring Fawad Khan, Ranbir Kapoor, Anushka Sharma and Aishwarya Rai Bachchan.

Community-driven hospitality company Airbnb in its ‘Ae Dil Lets Airbnb’ contest gives participants a chance to live the ‘Ae Dil’ lifestyle by revisiting the characters’ on-screen journeys in London or Paris, including local recommendations from the stars such as Ranbir Kapoor’s favourite restaurant and Karan Johar's preferred cafes and insider shopping spots.

This curated access to two of the world’s most dynamic cities mirrors the central ethos of Airbnb, offering unique, local insight that lets you “Live like a local.”

Dharma Productions head and director Karan Johar said: “London’s grandeur and the romance of Paris have always enticed Bollywood buffs from every generation. The contest is a great way for travelers and Bollywood aficionados to relive the romance of film. I am thrilled to see Airbnb recreate the 'Ae Dil Hai Mushkil' experience for fans by giving them a chance to win a transformative journey in two of the world’s most iconic cities.”

Prospective participants have to create a dream ‘Wishlist’ of five Airbnb properties in London or Paris on the Airbnb platform (either website or app). Participants can make as many wishlists as desired and title them under a cinematic name to increase their chances of winning. Two lucky winners will be selected based on the most creative name for their Wishlist and will get the chance to travel to either London or Paris with a guest.

The contest opened today and closes on 30 October 2016 at noon. Each of the two winners will receive (one winner for London and one winner for Paris) a 3 nights/4 days stay for the winner and one friend.