iWorld

Semi-urban connect helps FilterCopy attain top slot on Facebook

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2017/12/13/semi.jpg?itok=w7gZbExI

MUMBAI: It?s time to pour a nice cup of filter coffee because it?s no small feat to beat a giant like Buzzfeed. According to a report by Vidooly, FilterCopy page ranked top on Facebook with more than 71 million (71,128,760) views in new age entertainment category with 27.4 million (2,743,641) lifetime followers.

It has taken over the place of BuzzFeed which reserved the second position with 68.7 million (68,765,209) video viewership. The Glitch co-founder and content chief of the creative Varun Duggirala feels that what may have given FilterCopy an edge was its all-encompassing narrative that cuts across urban and semi-urban people while BuzzFeed is purely urban.

FilterCopy?s relatable entertainment and humour content is what makes it touch emotions, says iProspect India strategist ? content marketing Shipra Tandon. She adds: ?FilterCopy is creating connecting and customised content that is tuned to the current generation. Brands are connecting with the audiences in the same language and tonality in which they talk which makes people relate the content to their situations and the way they are.?

Duggirala adds, ?When we scroll down our feeds only two things make us stop and watch- something our mindset relates to and something that sparks our curiosity. In both cases, the right dash of universal humour or tight-knit narrative is what makes all the difference to grab Indian eyeballs, because we innately relate to anything that sparks an emotional response from us.?

For December, Pocket Aces, which runs the tending content site FilterCopy, will be launching 20 new pieces a day. Over the month there will be six short videos, 300 articles and 20 memes. Two videos have been released as is a new format called FilterCopy Practicals. Plans are underway to launch exciting formats and target the creation of over 500 short videos and over 3000 articles. The team creates everything from scratch. They conceptualise, script, produce, release, and market the whole content.

But the big question is that, is the revenue pouring in? Duggirala feels gaining substantial viewership will enable signing up in-show advertisers as well as building inventory for when Facebook launches a monetisation model.

Pocket Aces co-founder Aditi Shrivastava attributes the success to content that people not only love but also share by tagging others. Innovative content and the audience's favourite FilterCopy faces like Dhruv Sehgal, Veer Rajwant Singh, Aisha Ahmed, Mithila Palkar, AkashDeep Arora, Kriti Vij, Apoorva Arora and many more, catch more eyeballs on social media.

Currently, Pocket Aces is very much active on its own website, YouTube channel and Facebook. It does not have any plans to launch an OTT platform in the near future. It reaches 40 million unique viewers a week through its channels on social media. Content is also syndicated via Ola Play, Sony Liv, Dainik Bhaskar, Youku Toudo (China) and airlines like Jet Airways, SpiceJet and Etihad.

Started in 2013, FilterCopy is mixed-media offering from Pocket Aces for shareable written and video content includes articles, relatable videos, funny memes and much more. Pocket Aces is a tech-driven digital media entertainment company of India, focused on creating and distributing highly engaging original content for millennial audiences via its channels Dice Media (premium digital web series), FilterCopy (shareable written and video content), and Gobble (all things food).

In the past two years, the company has worked with over 40 advertisers including PepsiCo, Flipkart, Landmark Group, T Series, Marico, Kingfisher, Oyo Rooms, Swiggy, etc. Pocket Aces has a wide range of investors that include Sequoia Capital, Aarin Capital, Axilor Ventures, and North Base Media.

The audience can be assured of new content in the last week but the company is giving a whole week off for its employees to usher in the new year.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/net.jpg?itok=iVXsy8xs
Netflix subscriptions to get cheaper in India

Netflix is tuning itself to India’s needs. Netflix chief product officer Gregory Peters said in an earnings call that the company will experiment with cheaper pricing models, betting on India to bring in its next 100 million subscribers for its long-term goal in a bid to increase its growth.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/phonepe.jpg?itok=PFXDvFbf
ZEE5 and PhonePe join hands for an amazing cashback offer

ZEE5, India’s largest multilingual entertainment destination, and PhonePe - India's fastest growing digital payments app have partnered to announce exciting offers on content for customers.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/18/Mukesh-Ambani-800.jpg?itok=2N8bZVJV
Jio and organised retail add to RIL's growth in second quarter

Mukesh Dhirubhai Ambani’s largest startup in the world in the form of Reliance Jio Infocomm Ltd or Jio has only gone from strength to strength since its inception. The mobile and broadband subsidiary of Reliance Industries Ltd (RIL), which is already the largest mobile data carrier in the world...

iWorld Telecom
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/am.jpg?itok=qKK25y8g
Mukesh Ambani's RIL announces acquisition of majority stake in Hathway & DEN Networks

Reliance Industries Limited today announced the following strategic investments.

iWorld Telecom
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/netflix.jpg?itok=I7LNZeIl
Netflix adds 6.96 mn subscribers in Q3

After a disappointing Q2 result, global streaming giant Netflix has again beat all expectations in its Q3 earnings. Netflix has not only added 6.96 million subscribers in this quarter but it has reported $4 billion streaming revenue for the quarter which is up 36 per cent year over year.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/16/AMBANI.jpg?itok=zNibmglX
RIL close to buying majority stakes in DEN, Hathway

Reliance Industries is expected to buy controlling stakes in two of India’s largest cable TV and broadband service providers

iWorld Telecom
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/16/Taranjeet%20Singh.jpg?itok=dnumI-hj
ZEE5 appoints Taranjeet Singh asChief Revenue Officer& Business Head - New Projects

ZEE5 India, India's second largest OTT platform known for its muscle in multi-lingual content, today announced the appointment of Taranjeet Singh as the Chief Revenue Officer & Business Head – New Projects for the platform.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/16/netflix.jpg?itok=bVIQH9bf
Netflix Q3 app revenue up 90% y-o-y

Netflix's financials show it had a strong Q3 on mobile. The app dramatically observed an upswing by generating gross $243.7 million which represented a 90 per cent year-on-year increase as compared to Q3 2017. The popular streaming app has surpassed an estimated $1.4 billion in total gross revenue...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/avia.jpg?itok=D8QtSi-I
AVIA announces new members

The Asia Video Industry Association (AVIA) today announced that Netflix has joined as a Patron member, alongside Globe Telecom as a Corporate member, strengthening the mandate of the Association to represent the interests of companies across the broader video industry in Asia.

iWorld Telecom

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories