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Over 4.8 million Tweets as the Cricket season begins

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MUMBAI: The summer of cricket is here and the conversation continues to heat up on Twitter. Since the start of March, there’s been over 4.8 million Tweets on cricket from teams, players and fans alike. India explodes with Tweets on cricket over the opening weekend with close to 1.4 million Tweets. The conversation goes global (as shown in the heatmap below) as the cricket season kicks off!

This year, fans can look forward to highlight clips and live coverage from Cricbuzz (@Cricbuzz) of their pre-show, mid-innings, and post-show coverage featuring top names in the sport like Harsha Bhogle, Gaurav Kapur, and Virender Sehwag. Twitter has also partnered with NDTV (@NDTV) to offer fans live pre- and post-match video commentary as well as customized graphic explainers and scorecards to get them the latest happenings during the cricket season.

“Twitter is the best place to see what's happening in the world of sports, especially this summer of cricket. We are pleased to have Cricbuzz and NDTV to bring cricket fans on Twitter exclusive live content on their favourite game,” says Rahul Pushkarna, Head of Content Partnerships, Twitter Asia Pacific.

"Cricket is consistently one of the world's largest conversation drivers on Twitter and we expect to see more engagement from fans and brands alike as the season heats up," he added. "Back by popular demand we have emojis for all your favorite cricket teams like Kolkata Knight Riders, Mumbai Indians, Chennai Super Kings and so many more."

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