MUMBAI: Facebook has announced that it will now help advertisers to manage their Facebook ads on the go with an ads manager on mobile devices.
Using the Facebook (iOS, Android and mobile site) apps, marketers can now pause or resume campaigns. Brands can also edit budgets and schedules. The service will allow brands to view insights and respond to alerts. They can also bookmark on their Facebook app.
The social media company in its blog mentioned that it will be rolling out the feature globally in the coming days and by the end of the summer, all advertisers will have access to it.
Interestingly, Google too released native iOS and Andrioid apps for its Adwords Express, an ad platform, at the same time. The service is aimed at getting small businesses on board. The feature is currently available only for the US market.
The move by both Facebook and Google will make lives of marketers much easier moving forward.