iWorld

Nielsen to track TV viewership on mobile devices through FB

MUMBAI: With changing times, researchers want to know more than what people are watching on their TV screens. They now want to know what people are viewing, on the go.

 

Nielsen, a research company, has announced a partnership with social media giant Facebook to know what TV viewers are watching on their tablets and other mobile devices. The agency currently tracks TV viewing habits through peoplemeters.

 

By the end of this year, Facebook will send aggregated data on the age and gender of users watching TV shows on their smartphones and tablets to the research agency. Facebook is said to have been working with Nielsen under strong privacy principles.

 

In the past, Facebook had came under much criticism for a research activity it had conducted in 2012 on anonymous users by modulating the user feed to elicit certain types of emotions from them.

 

"The world is shifting radically, and so we had to evolve our measurement so that we could capture all of this fragmented viewing," said Nielsen EVP Cheryl Idell to LA Times.

 

When device users will watch TV shows on apps that have Nielsen ‘software meter’ embedded, they will be notified about their views being counted unless they wish to opt out. However, Facebook insists that this will be an anonymously collected data that will be shared with Nielsen.

 

The double-blind study involves Nielsen assigning numbers to names of TV shows and giving it to Facebook which will then aggregate the age and gender of the users that have seen a specific show. Nielsen claims that Facebook won’t be aware of which numbers relate to which shows while the social networking site claims that the study will not influence any type of online advertising displayed in users’ feeds.

 

However, the data will be used by advertisers to better target majority of mobile watchers for ads that are inserted within shows.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/29/Untitled-1_0.jpg?itok=YxPJlqhq
Amazon Prime to premier T-Series new films

Amazon’s intent is very clear: amass content, which gives it an unassailable advantage for its OTT service Amazon Prime Video India. With a war chest of $5 billion, it can well afford to. Cricket and movies is what it is focusing on.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/28/Untitled-1_2.jpg?itok=xnc9UF0B
International roaming incoming calls on Airtel to be free

Bharti Airtel, one of India’s largest telecommunications services provider, today announced the launch of its new international roaming (IR) packs that redefine the value proposition for customers traveling abroad, a communique to the BSE stated.

iWorld Telecom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/27/Untitled-1_23.jpg?itok=jM3ILIt7
Online security top concern in Asia Pacific: Internet Society survey

Online security is an area that warrants most urgent attention from policymakers, according to a recent Internet Society (IS) survey on Policy Issues in Asia Pacific.

iWorld eNews
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/27/Untitled-1_0.jpg?itok=p9ZWKD1o
Buyers queuing up to buy Twitter; Disney, Microsoft included

Is Twitter up for sale? If the mounting media reports are to be believed, it most likely is. A queue of potential buyers is reportedly is lining up at its corporate doors. Among them: salesforce.com, Alphabet (google’s parent), Microsoft and Disney.

iWorld Social Media
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/26/Untitled-2.jpg?itok=qPwHiN4r
Amazon Prime, Dharma enter licensing deal

Amazon and Dharma Productions today announced a long-term agreement that will make Prime Video India the subscription streaming home for well-known films and upcoming new releases from Dharma Productions.

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/26/Untitled-1_2.jpg?itok=frA5Ntt_
Irdeto promotes Jonsson as senior vice president of global sales

Irdeto today announced that Bengt Jonsson has been promoted to senior vice president of global sales. Irdeto is a world leader in digital platform security.

iWorld eNews
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/26/Untitled-1_0.jpg?itok=feiBV4TX
Aircel-Maxis case: 2G court seeks to speed trial against Marans

Is the hand of the law closing in on Sun TV promoter Kalanithi Maran and his brother, the former telecom minister, Dayanidhi Maran?

iWorld Telecom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/24/JIO1.jpg?itok=bTCBZMbo
Jio battles incumbents as Airtel launches Rs 1495 free data plan

MUMBAI: The fisticuffs continue in the 4G telecom marketplace. Even as Reliance Jio has been waging a war of press releases, highlighting how many of its subscribers’ calls are being refused by Idea, Airtel and Vodafone, the Sunil Mittal-led telco today too issued a press release through which it...

iWorld Telecom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/23/Untitled-1_29.jpg?itok=SoaQeInG
'Don't WhatsApp users' data to FB'

WhatsApp’s revised privacy policy has been rejected by the Delhi High Court on Friday. With a few safeguards, the online messaging platform’s modified policy was originally scheduled to come into effect on 25 September and proposed to share information of users with the parent company Facebook and...

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories