IPL frenzy spills on Twitter with 180.4 million live impressions

MUMBAI: When it comes to pure cricketing entertainment, the ongoing Indian Premier League (IPL) never disappoints. The first three weeks of this tournament have been breathless, both on field and off field i.e on social media. Fans of the tournament have not only been present at the stadiums but also on micro blogging site, Twitter. During the live match windows, 180.4 million live impressions were registered on Twitter for the matches held between 8 to 29 April 2015.


The Kolkata Knight Riders (KKR) versus Mumbai Indians match held on 8 April was the top game garnering the highest live tweet impressions so far. This was followed by Mumbai Indians vs. Chennai Super Kings (17 April), Chennai Super Kings vs. Delhi Daredevils (9 April), Royal Challengers Bangalore vs. Mumbai Indians (19 April) and the Kolkata Knight Riders vs. Royal Challengers Bangalore (11 April).


The following is the Twitter leader board for the most mentioned teams on Twitter in week  three of the mega sporting tournament:

Chennai Super Kings (@Chennaiipl)

Kolkata Knight Riders (@KKRiders)

Royal Challenger Bangalore (@RCBTweets)

Mumbai Indians (@mipaltan)

Delhi Daredevils (@DelhiDaredevils)

Rajasthan Royals (@rajasthanroyals)

Kings XI Punjab (@lionsdenkxip)

Sunrisers Hyderabad (@SunRisers)


The most-tweeted about moments during the first three weeks of the tournament also feature several of the most-mentioned teams. The winning moment came during the one run win of @Chennaiipl over the @DelhiDaredevils, which was the most talked about moment during the IPL so far.


The micro blogging site also gave out the weekly #PurpleCap and #OrangeCap honours for the most-mentioned bowlers and batsmen, respectively. For this week, the top pair is an overseas couple. Dwayne Bravo received the vote amongst batsmen, while Mitchell Starc was the most mentioned bowler. 


The IPL is helping fans stay in touch through tweets via SMS for free by giving a Missed Call on 011 3008 2008. The IPL has also integrated Twitter into their official Android app with #IPLSelfie where fans can click a selfie along with their favourite team’s logo. Fans by tweeting the pic can get featured on a special page on iplt20.com on the @IPLSelfieTo add to the fun, the @IPL is posting slow motion replays of explosive on-field moments using six-second Vines.

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