iWorld

Instagram releases India’s top food hashtags

Hosts “Food at Instagram”, a masterclass bringing together prominent food creators to share tips a

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/11/19/instagram.jpg?itok=8VVA3b2u

MUMBAI: Instagram has changed the way people look at food. Whether it’s to take a picture of your meal before eating it, video of a recipe, a restaurant review or a behind the scenes video from a cookery show –Indians are using Instagram in varied ways to express what food means to them.

Recognizing this close relationship, Instagram today released a list of India’s top food hashtags at a curated “Food at Instagram” masterclass with some of the country’s most prominent food creators including Chef Kunal Kapur, Celebrity Chef and Restaurateur, Pooja Dhingra, Executive Chef at Le 15 Patisserie, Deeba Rajpal, Food Blogger and Stylist at Passionate about Baking, Archana Doshi, CEO & Founder of Archana’s Kitchen and Shilpa Mitha, Food Miniaturist and creator of @suenosouvenir.

As a part of the session, each of these business owners and creators shared best practices to harness the power of visual storytelling through Instagram and build a loyal audience. Pooja Dhingra highlighted the use of ‘Stories’ to showcase recipes through her Sunday Baking Club, while Chef Kunal Kapur and Archana Doshi discussed how the use of video over still images helped in connecting with and creating a steady fan base for their recipes.

Chef Kunal Kapur said, “Instagram has truly changed the way we perceive food in the world today. I remember scouring through hundreds of cookbooks just to create that perfect dish and now, all it takes to fashion a meal is to view one short video on Instagram or just follow a foodie's stories. Whether you are looking to inspire others or find some inspiration for yourself - the Instagram community has created a virtual family for food lovers to connect, share and motivate.”

During the session, Saket Jha Saurabh, Head of Entertainment Partnerships, Facebook, India said, “One billion people around the world come to Instagram every month because they can connect with friends and interests in one place. Food is a great example of the diverse and creative content that is shared on Instagram and this presents a huge opportunity for creators to grow their community and achieve their business objectives. From chefs to foodies, our tools and innovations are built to bring personal, authentic content to a larger audience and we hope today's session will inspire more creators from all over India and showcase the best of Indian content globally.”

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/22/zee5.jpg?itok=oML5Jkrs
ZEE5 sponsors iconic singer Asha Bhosle’s global farewell tour and tribute to music maestro R.D. Burman, in the UK

Digital entertainment platform ZEE5 has announced its title sponsorship of the UK leg of iconic Bollywood singer, Asha Bhosle’s global farewell tour 'Live In Concert...One Last Time'.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/22/Mirzapur.jpg?itok=tn4ohEmd
Amazon Prime Video renews 'Mirzapur' S2

Amazon Prime Video has announced the second season of Mirzapur within two months of premiering its first season. Season 2 of show is produced by Excel Media and Entertainment, created by Puneet Krishna and directed by Gurmmeet Singh.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/21/aaj_0.jpg?itok=B1qIbDTq
ZEE5 unveils their biggest Bengali Original, ‘Sharate Aaj’ for Bangladeshi audiences on 21st February

ZEE5 today unveils its third and biggest Bengali original web-series ‘Sharate Aaj’.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/21/zee5.jpg?itok=4uog044x
ZEE5 and Dialog announce a strategic partnership to bring the largest bouquet of premium regional content to Sri Lanka

ZEE5, the largest digital entertainment platform for language content announced its very first international partnership in the SAARC region with Dialog Axiata PLC, Sri Lanka’s premier connectivity provider.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/21/MX-Player.jpg?itok=krXhQHxc
MX Player set to launch 5 new original series

MX Player, the local video player and entertainment platform with 70 million daily active users, has announced the launch of its first five MX Original Series that will go live starting 20 February. Streaming premium content for free, this ad-supported video on demand platform hosts a large...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/20/amazon.jpg?itok=9feRZpOO
Prime Video reveals the first character posters for Prime Original Series – Made in Heaven

Amazon Prime Video has the largest selection of latest & exclusive movies and TV shows, stand-up comedy, biggest Indian and Hollywood films, US TV series, most popular Indian & international kids’ shows, and award-winning Amazon Prime Originals, all available, ad-free, with a world class...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/20/netflx.jpg?itok=KUVXVO-X
Netflix releases official trailer for cricket fever: Mumbai Indians

Cricket Fever: Mumbai Indians follows the Indian Premier League’s superstar team Mumbai Indians on the road through the course of the 2018 IPL season, as they sought to defend their 2017 IPL crown.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/19/sonyluv.jpg?itok=1AsbRZba
SonyLiv brings a bunch of all new international shows across genres

To live up to the promise of bringing the best of international shows, SonyLiv, India’s first premium video on demand (VOD) service, has brought an all new line-up of shows.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/19/Manish_Aggarwal-800.jpg?itok=90ndAOVP
ZEE5 targets 20x-30x increase in subscription numbers in next one year

To mark its first anniversary, ZEEL’s OTT platform ZEE5 recently announced plans to produce 72 new Originals on the platform by March 2020. Despite being part of a media and entertainment conglomerate, the super streamer continues to garner all the spotlight largely thanks to the effective progress...

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories