iWorld

FameBox launches American Swan ‘Beauty & the Blogger’

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/internet-images/2014/05/12/famebox.JPG?itok=9NNDOlxq

MUMBAI: FameBox, a multi-channel talent platform on digital media, has announced the launch of American Swan ‘Beauty & the Blogger’, a web reality show where glamour meets social media. 

The reality show will feature eight shortlisted fashion models and the country’s top bloggers who join forces for a unique multi round contest. The show will be initiated through a three-day event scheduled from 13 to 15 May 2014 at an exclusive resort. This is followed by a grand finale which will be viewed on the FameBox Fashion channel on YouTube. The winners will be chosen basis the social media buzz and influence they generate.

Beauty & the Blogger comes close on the heels of an extremely innovative and successful concept of ‘FameBox WebChef’, India’s first web reality show, that created a stir among online food enthusiasts. The property has garnered 2 million plus views with 3.5 million watch minutes, 40 k + likes and 5k + shares.

Indian VJ, Actress and Singer Anusha Dandekar, who is part of jury team, said, “As online presence takes over the world, I am really happy to be a part of the first ever web reality show, American Swan Beauty and the Blogger. Not only will it be fun and edgy it will also give an opportunity to push young fashion talent onto bigger runaways and maybe even become blogging beauties!”

Cyrus Sahukar will be hosting the show. He commented, “With a bevy of beauties and the brainiest bloggers, American Swan Beauty & the Blogger has all the makings of a web and social media super hit. I am looking forward to hosting this innovative web reality show and having lots of fun along with the millions of viewers who cannot wait for the action to start!"

Malini Agarwal aka MissMalini will act as a mentor for the contesting bloggers. She says, “When an engaging idea meets an intelligent ambassador, that is what makes waves on social media. American Swan Beauty & the Blogger has both ingredients in abundance. I am really happy to guide some of the country’s smartest bloggers as they showcase their best for this unique web reality show.” 

On the hunt for India’s much admired team for beauty and blogger, FameBox director Dhruvank Vaidya said, “Fashion and beauty has made a major impact on social media so far and needless to say this category is much engaging. With Beauty & the Blogger, we aim to provide a platform to the rising fashion enthusiasts who can experience the power of social media and become Webstars in the domain they follow so closely.” 

The winning fashion model will be the face of American Swan whereas the winning blogger shall be its social media brand ambassador. Additionally, the winning pair will also get the chance to host their own exclusive channel on the FameBox network. Besides this, there will also be a cash prizes and merchandise from American Swan, Lakme and Tresemme.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/23/IMDB.jpg?itok=JtxbWnpD
Google brings user-generated movie and TV show reviews on app, mobile and web to India

MUMBAI: Google recently added a feature which now allows contribution of users' movie and television reviews within Google search results - a move towards the potential implementation of IMDB-like reviews service or something similar to its own 'Rotten Tomatoes'. Google said, for the time being, it...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/23/Arun_Jaitley-Bloomberg.jpg?itok=BC49S5L-
Live digital video now on Bloomberg|Quint, plans cable and DTH foray

MUMBAI: Bloomberg|Quint has announced the launch of its digital live streaming service in India. At the launch, Bloomberg|Quint live-streamed the Bloomberg India Economic Forum, which featured the finance minister Arun Jaitley as the keynote speaker.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/22/Jeff_Sagansky-Apoorva_Bakshi-Pooja_Kohli-Sanjay_Bachani.jpg?itok=_gNGfwXp
India-focused OTT production Golden Karavan launched, two projects approved, 10 under way

MUMBAI: Combining their backgrounds and respective strengths into a powerful new digital production company, entertainment executives from the United States and India have announced the launch of Golden Karavan.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/22/uday-sodhi.jpg?itok=Em7IhZDQ
SonyLiv starts streaming KBC with 7 sponsors

“To chaliye, hum aur aap milkar khelte hain Kaun Banega Crorepati.” With these legendary words, the biggest star of Bollywood’s galaxy, Amitabh Bachchan, announced Indian television’s grandest show in his baritone.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/21/vishnu-mohta.jpg?itok=o3DMsmA3
Niche regional OTT player Hoichoi offers Bengali content on iOS, Android and Chromecast

After a series of players came, saw and partly conquered the Indian OTT space in the last 24-30 months, a new regional content player has entered the market, as has been expected. There is room for more -- for sure.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/20/vod.jpg?itok=SOGzI1_I
Voot brings BBC's famed non-scripted original about social media madness today

Scaling a treacherous mountain pass, battling wildlife and river rapids in the forests and beating the gruelling desert sun - Can you survive and stay alive in these harsh, uninhabited terrains with the help of just a Smartphone and a data strong network?

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/19/Gaurav_Gandhi-800x800.jpg?itok=dsFNa5Dc
Gaurav Gandhi says PWA enhanced content consumption experience as Voot triumphs at IBC

MUMBAI: Content is the king, but technology is the supreme general. Voot has won the coveted International Broadcasting Convention 2017 (IBC2017) Innovation Award for Content Distribution for its Progressive Web App (PWA) product - Voot Lite, in Amsterdam on 17 September. Viacom18’s ad-supported...

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/16/Asian-OTT.jpg?itok=jkZSqP_H
Asian OTTs use global, local content, AVoD and SVoD mix to consolidate position, says report

MUMBAI: Over-the-Top services are steadily gaining traction in APAC, but succeeding in a highly diverse and price-sensitive market will entail a thorough understanding of consumer preferences and intent.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/16/Ajit-Mohan-Hotstar.jpg?itok=ichXXX0D
Hotstar to stream Emmy Awards in India on 18 Sept

MUMBAI: It is bringing the world to India and taking India to the globe!

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories