iWorld

Facebook introduces private messaging between advertisers & consumers

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/internet-images/2015/08/10/24aaffa670e634a7da9a087bfa83abe6.jpg?itok=tBmHyTjI

NEW DELHI: Facebook has launched new communication features for Pages, making it easier for people and businesses to connect through private messaging. Private messaging is a popular way for people to connect with family and friends, and businesses are increasingly using it to connect with their customers.

Messages can now be sent to a Page from local awareness ads and this makes it easy for people to start a private message conversation with businesses directly from an ad.

Replies to comments can be sent privately with a message and allows Page administrators to address customer requests on their Page more effectively. It also helps show which Pages are highly responsive to customer messages through a rating badge displayed on the business’s profile. New tools have been provided for Page administrators to respond faster and track messages more efficiently.

A Blog Post by Facebook says, “There's a reason many people prefer to communicate with friends and family through private messaging: it's fast and convenient. And increasingly people want to communicate with businesses in the same efficient way. Over a billion people visit Pages every month looking for more information from businesses. Today we're introducing new communication features for Pages, including more ways for customers to send private messages to businesses and new tools for Page admins to manage and respond to messages.”

The new “Send Message” call-to-action button for local awareness ads allows people to initiate private conversations with business Pages from News Feed ads, giving people a personal way to connect with businesses directly from ads.

Advertisers can start using the “Send Message” call-to-action button by creating a new local awareness ad and selecting “Send Message” in the “Call to Action” field. Until now, Page admins could only respond to customers either through a comment or private message. In the coming weeks, Page admins will be able to reply to public comments with a private message, helping them solve private customer requests more efficiently.

When a business responds privately to a comment, the comment shows a note that the business responded privately, so other Page visitors know that the business handled the request.

To make sure the messaging experience is valuable for both businesses and people, additional tools have been built to help people manage messages, including an option to block private messages from businesses.

To help Page admins respond faster to incoming messages, they can now create and save responses to common questions. Page admins can pull up saved replies and send them in one tap, making it faster and easier to respond to customers from mobile devices.

Facebook has also updated the admin inbox to make it easier to keep track of messages. Page admins can now conduct the following actions in bulk: archive, delete, flag and mark messages as read, unread and spam.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/17/rishi.jpg?itok=dsbFqZtv
ARK Infosolutions wins Digital Studio award

Value-added distributor for technology products ARK Infosolutions has bagged two awards for the best national distributor (production) and best regional distributor (Production) (West) at the 2nd Digital Studio India Channel Partners Awards 2017.

iWorld eNews
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/17/sony-liv.jpg?itok=17uqEXJG
SonyLiv plans to take unique food content to 8k hrs by Sept '18

Who is the first mover in the OTT space to introduce food as a genre? SonyLiv has -- on World Food Day (16 October) -- introduced the food genre to its existing line-up of diversified content.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/17/CASBAA.jpg?itok=9o9CJ8JS
CASBAA forms 'Coalition Against Piracy,' hires content protection veteran Neil Gane

MUMBAI: CASBAA has announced the formation of the Coalition Against Piracy (CAP), a major initiative to coordinate industry resources in the fight against rampant content theft. It has appointed Neil Gane, an industry veteran in content protection, as the general manager of CAP. Gane will direct...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/17/Gaurav_Gandhi-800x800.jpg?itok=95X9Z57z
Bigg Boss Season 11 garnered 70 mn views on Voot in 10 days

MUMBAI: Colors ace Bigg Boss Season11 has garnered a big buzz on the internet. It has amassed around 70 million views in just the first 10 days of the show on Viacom18’s Voot. Voot carries every aspect of Bigg Boss including the full episodes, voting, MTV Bigg Boss Extra Dose and several exclusive...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/17/IAMAI.jpg?itok=iBaPW91i
150 IoT start-ups in 3 cities in as many yrs: IAMAI, Napino tie up

NEW DELHI: The Internet and Mobile Association of India (IAMAI) has teamed up with Mobile10X and Napino Auto & Electronics Limited to bring together startup entrepreneurs so that they can realise their true potential and evolve Internet of Things (IoT)-based ecosystem in the country.

iWorld eNews
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/14/inmates.jpg?itok=q3TmqTlM
TVF: From Roommates to Inmates

After the success of The Viral Fever’s Permanent Roommates series, the web content producer is back at it with a new plot in TVF Inmates. Three boys and two girls with outrageous personalities share a house in Mumbai.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/14/Untitled-1.jpg?itok=4OjyMXk8
Netflix: Kashyap, Motwane to direct parallel 'Sacred Games', targeting 5-6 originals in a year

MUMBAI: Renowned filmmakers Vikramaditya Motwane and Anurag Kashyap have been commissioned to work on two parallel stories in Netflix's maiden India-set original series 'Sacred Games' based on Vikram Chandra's best-selling novel.

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/13/mukesh.jpg?itok=6LZg3ybT
Jio reports operating profits in maiden quarterly financials

Reliance Jio Infocomm Limited (Jio), a wholly owned subsidiary of Reliance Industries Limited (RIL), reported positive EBIT for the quarter ended 30 September 2017 (Q2-17, current quarter) of Rs 2,595.7 million. This was the company’s maiden financial quarterly result. The company’s EBIDTA for the...

iWorld Telecom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/13/broadband.jpg?itok=Poc9oobQ
Broadband ops remain with Tata as it sells mobile biz to Airtel; may be merged with DTH

MUMBAI: The telecom industry in India, especially the small operators such as Tata Teleservices, has been facing a debilitating price war since Reliance Jio came onto the scene. Bharti Airtel is now buying Tata Teleservices’s consumer mobile business in a cash-free, debt-free deal but the latter...

iWorld Broadband

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories