iWorld

Facebook introduces private messaging between advertisers & consumers

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/internet-images/2015/08/10/24aaffa670e634a7da9a087bfa83abe6.jpg?itok=tBmHyTjI

NEW DELHI: Facebook has launched new communication features for Pages, making it easier for people and businesses to connect through private messaging. Private messaging is a popular way for people to connect with family and friends, and businesses are increasingly using it to connect with their customers.

Messages can now be sent to a Page from local awareness ads and this makes it easy for people to start a private message conversation with businesses directly from an ad.

Replies to comments can be sent privately with a message and allows Page administrators to address customer requests on their Page more effectively. It also helps show which Pages are highly responsive to customer messages through a rating badge displayed on the business’s profile. New tools have been provided for Page administrators to respond faster and track messages more efficiently.

A Blog Post by Facebook says, “There's a reason many people prefer to communicate with friends and family through private messaging: it's fast and convenient. And increasingly people want to communicate with businesses in the same efficient way. Over a billion people visit Pages every month looking for more information from businesses. Today we're introducing new communication features for Pages, including more ways for customers to send private messages to businesses and new tools for Page admins to manage and respond to messages.”

The new “Send Message” call-to-action button for local awareness ads allows people to initiate private conversations with business Pages from News Feed ads, giving people a personal way to connect with businesses directly from ads.

Advertisers can start using the “Send Message” call-to-action button by creating a new local awareness ad and selecting “Send Message” in the “Call to Action” field. Until now, Page admins could only respond to customers either through a comment or private message. In the coming weeks, Page admins will be able to reply to public comments with a private message, helping them solve private customer requests more efficiently.

When a business responds privately to a comment, the comment shows a note that the business responded privately, so other Page visitors know that the business handled the request.

To make sure the messaging experience is valuable for both businesses and people, additional tools have been built to help people manage messages, including an option to block private messages from businesses.

To help Page admins respond faster to incoming messages, they can now create and save responses to common questions. Page admins can pull up saved replies and send them in one tap, making it faster and easier to respond to customers from mobile devices.

Facebook has also updated the admin inbox to make it easier to keep track of messages. Page admins can now conduct the following actions in bulk: archive, delete, flag and mark messages as read, unread and spam.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/30/Belsasar-Lepe%20%281%29.jpg?itok=dzea43r-
Integrated video platform: Ooyala to showcase solutions at NAB

Ooyala, a global provider of video monetisation technology and services, will showcase the full breadth of its video solutions for media and entertainment companies at the NAB Show 2017 in Las Vegas in April.

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/30/Talal%20Shamoon_1.jpg?itok=31DW4j2C
Offline content delivery: Intertrust acquires Bangalore-based Kiora Media assets

MUMBAI: Intertrust Technologies Corporation has acquired the assets of Bangalore-based Kiora Media to expand the reach of its media distribution products. Founded in 2010, Kiora Media built a unique content distribution platform that allows service providers to reliably distribute media content in...

iWorld Broadband
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/29/cyber-crime-prevention%20%281%29.jpg?itok=g7ivBQ9k
Home ministry working on 'cyber crime prevention' project

The Parliament was told today that the home ministry is executing a project on Cyber Crime Prevention against Women and Children (CCPWC), which will also act as specialised central institutional mechanism for online cyber crime reporting platform particularly cyber crime against women and children.

iWorld Telecom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/29/alt%20%281%29.jpg?itok=fbdG4JCt
'Karrle Tu Bhi Mohabbat', 'Test Case', 'Once Upon A Night', 'Boygiri' & 'Maya Thirai' etc to be on ALTBalaji

After making a mark in television and films, Balaji Telefilms Limited is all set to launch its OTT platform ALT Balaji. The company has forayed into the digital entertainment space with ALTBalaji that aims to reach out directly to Indian audiences by providing them with original, exclusive and...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/27/nasscom%20%281%29.jpg?itok=g0c94CGI
Nasscom projects 730mn Net users in India

There were 391.50 million Internet subscribers as on 31 December 2016. The government has said it is expected that number of internet users will increase in the country owing to fast adoption of digital technology,.

iWorld Broadband
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/27/nachiket%20%281%29_0.jpg?itok=KfZevwRI
ALTBalaji starts mid-Apr, ties up with Micromax & Mobikwik

The digital platform of Balaji Telefilms, ALT Balaji has announced a strategic partnership with a mobile brand Micromax to help its users get access to exclusive ALTBalaji content and mobile wallet Mobikwik.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/27/fugey_0.jpg?itok=W4wx09UT
Amazon Prime brings Fugay & Autograph on Gudi Padwa

MUMBAI: The festival of Gudi Padwa brings families and loved ones together to ring in the New Year and celebrate new beginnings. This year, Amazon Prime Video gives audiences another reason to celebrate by bringing together some of the best and biggest Marathi blockbusters on its platform.

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/25/smart%20%281%29.jpg?itok=lwgXmDCO
Smart TV & streaming device makers may collaborate as race intensifies for on-demand content: F&S

Growing preference for over-the-top (OTT) content is catalysing demand for streaming media devices and smart TVs. The market, which slowed down during 2014-15 fiscal, is now ready to match consumer expectations by offering seamless accessibility to on-demand content through a new generation of...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/25/Untitled-1.jpg?itok=XRWFAKQx
YouTube watch time grew 400% y-o-y, 80% on mobile

MUMBAI: With a growing appetite among Indian consumers to watch videos online, YouTube, as per App Annie, has shared that over 180 million Indians are watching YouTube every month on mobile. The video streaming platform at the fourth edition of Brandcast India, further noted that the watch time in...

iWorld Social Media

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories