iWorld

Facebook adds LiveRail to its kitty

MUMBAI: The news of Facebook acquiring video advertising company, LiveRail didn’t really come as a surprise.

 

It was in March when Facebook first began offering 15-second video ads for a limited number of companies on its website. The company has moved cautiously in introducing video ads on its social network to prevent a backlash from users who might find the ads annoying.

 

This acquisition is the social media company’s latest step to make video ads a bigger part of its business.

 

According to Reuters, Facebook has not disclosed the price for the San Francisco-based company, which was founded in 2007 and has offices in several countries.

 

It can be noted that LiveRail's technology automatically pairs video ads with the videos that appear on many websites, such as Major League Baseball, ABC and A&E Networks website.

 

The report on Reuters also states that video ads command higher prices than other forms of online advertising such as banner ads. Facebook and other internet rivals like Google are increasingly trying to grab a slice of lucrative TV-marketing budgets as they try to sustain rapid growth.

 

For records, it was early last year that Facebook bought Whatsapp for US$19.5 billon.

 

It will be interesting to see how Facebook ropes in brands to scale its video advertising inventory in the coming days.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/30/amazon02.jpg?itok=amawIEEo
Amazon Prime to air 'Baahubali' animation series

NEW DELHI: The magnum opus 'Baahubali', a film that earned over Rs 6000 million in worldwide box office collections, is now being turned into a new multi-episode animated series titled – "Baahubali: The Lost Legends".

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/30/Untitled-1_20.jpg?itok=oZVvajGz

US National Security Council Senior Director,Cyber Policy, Samir Jain

US hails Indian progress in Internet, cyber security

India and the United States are setting up sub working groups on priority areas to provide a mechanism for continued engagement in the areas of Internet of Things, Standards and Electronics and Internet governance.

iWorld eNews
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/30/Untitled-1_14.jpg?itok=5NDHedvX
Arré to reach larger audiences through SonyLiv platform

Leading multi-media, multi-format digital media brand Arré today announced its partnership with digital entertainment platform SonyLIV from Sony Pictures Networks (SPN) to enable users to watch Arré’s latest web series on its web and mobile platforms.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/30/Netflix.jpg?itok=n-krFbzl
Vibrant Indian policy-making will ensure non-discrimination: Netflix APAC MD

NEW DELHI: Netflix is not only upbeat on the Indian market, but feels the vibrancy in policy-making process here will ensure non-discriminatory access to the Internet for all.

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/29/Untitled-1_0.jpg?itok=YxPJlqhq
Amazon Prime to premier T-Series new films

Amazon’s intent is very clear: amass content, which gives it an unassailable advantage for its OTT service Amazon Prime Video India. With a war chest of $5 billion, it can well afford to. Cricket and movies is what it is focusing on.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/28/Untitled-1_2.jpg?itok=xnc9UF0B
International roaming incoming calls on Airtel to be free

Bharti Airtel, one of India’s largest telecommunications services provider, today announced the launch of its new international roaming (IR) packs that redefine the value proposition for customers traveling abroad, a communique to the BSE stated.

iWorld Telecom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/27/Untitled-1_23.jpg?itok=jM3ILIt7
Online security top concern in Asia Pacific: Internet Society survey

Online security is an area that warrants most urgent attention from policymakers, according to a recent Internet Society (IS) survey on Policy Issues in Asia Pacific.

iWorld eNews
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/27/Untitled-1_0.jpg?itok=p9ZWKD1o
Buyers queuing up to buy Twitter; Disney, Microsoft included

Is Twitter up for sale? If the mounting media reports are to be believed, it most likely is. A queue of potential buyers is reportedly is lining up at its corporate doors. Among them: salesforce.com, Alphabet (google’s parent), Microsoft and Disney.

iWorld Social Media
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/26/Untitled-2.jpg?itok=qPwHiN4r
Amazon Prime, Dharma enter licensing deal

Amazon and Dharma Productions today announced a long-term agreement that will make Prime Video India the subscription streaming home for well-known films and upcoming new releases from Dharma Productions.

iWorld Video On Demand

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories